Tag: mobile commerce security

HP taps Carta for new mobile payments initiative

| July 27, 2015

Carta Worldwide to provide HP with efficient and secure mobile payments technology

Hewlett-Packard (HP) has chosen Carta Worldwide, a developer of transaction technology, to deliver new mobile payments services to its customers. These services will be delivered to those in Europe, Africa, the Middle East, Asia, and Canada. Carta’s cloud-based payments and tokenization technology will be used to help HP meet the growing demands for mobile payments support that are coming from consumers. This technology may also introduce more security to the payments sector.

Tokenization may help make mobile transactions significantly more secure

HP suggests that Carta is one of the only companies that is capable of offering everything its customers need for convenient and secure mobile payments. The company’s tokenization technology, in particular, is considered quite robust, and may provide consumers with a greater sense of security when it comes to making a transaction with their mobile devices. Tokenization involves using digital tokens in place of financial data, and these tokens can be used to authenticate a transaction.

Mobile payments continue to gain prominence among consumers and businesses alike

HP - Mobile Payments TechnologyMobile payments are becoming more popular among consumers, but many people still have concerns about the security of making a transaction with a smartphone or tablet. These security concerns have slowed the adoption of mobile payments among consumers as well as retailers. Companies like Carta and HP have been looking for ways to lay these security concerns to rest and cloud-based payment systems combined with tokenization may be an adequate solution to this problem.

Carta intends to provide HP with future-proof technology that will allow it to compete more aggressively in the mobile commerce space

Carta’s services allow its customers to quickly deploy a wide range of mobile payments solutions. The company believes that its technology will provide HP with a “future-proof” roadmap for its plans in the mobile payments space. HP will, of course, face competition from other companies that have their own interests in mobile commerce, but providing consumers with a safe way to purchase products with a smartphone may win the company some significant favor.

Mobile commerce thrives in Taiwan despite security concerns

| July 16, 2015

MIC shows that mobile shopping is gaining ground among consumers

With the rise in smartphone ownership, mobile commerce is expected to become more prominent in Taiwan, despite the security concerns that many consumers and businesses still have. According to the Market Intelligence & Consulting Institute (MIC), many consumers in Taiwan are beginning to show favor for mobile shopping, which is accelerating the growth of the e-commerce space by a considerable margin. MIC notes that nearly 70% of online users in Taiwan have spent more on mobile shopping than through traditional e-commerce.

Security worries are not slowing the adoption of mobile commerce

While consumers are becoming more interested in mobile commerce, they are still concerned about the security of their financial information. Mobile shopping leverages this information to conduct transactions online in much the same way that e-commerce transactions are processed, but consumers see mobile platforms as less secure than others they may be more comfortable with. In the past, retailers engaging in mobile commerce have been targeted by malicious groups, which has lead to the financial information of many people being compromised. Despite this, however, mobile commerce continues to flourish, with Taiwan on its way to becoming a prominent market.

Consumers are happy with their mobile shopping experiences

Mobile Commerce - Person with SmartphoneA recent survey from MIC shows that the number of consumers that have participated in mobile shopping reached 62.5% at the end of 2014. Approximately 61.5% of these consumers noted that they had a positive experience with mobile shopping, and these people are more likely to use their mobile devices to shop for and purchase products in the future. Of the features that consumers like about mobile commerce, the ability to shop anywhere and at anytime, the convenient nature of mobile shopping, and the deals consumers can take advantage of are among the most attractive.

Taiwan’s mobile commerce market expected to continue thriving

Mobile commerce is expected to continue growing in Taiwan as more consumers gain access to mobile devices. Businesses are also beginning to take more interest in mobile commerce as they look for more effective ways to engage mobile consumers. Taiwan is emerging as one of the region’s most powerful mobile markets, and security concerns about mobile commerce are doing little to slow growth.