Tag: mobile commerce retail

Mobile commerce continues to show strong growth in retail

| May 10, 2013

mobile commerce retailBranding Brand report highlights growth of mobile commerce

Branding Brand, a leading mobile commerce platform for retailers, has released the results of its latest Mobile Commerce Index report. The report highlights the performance of mobile commerce in the retail sector, highlighting the traffic that mobile devices represent therein. Mobile commerce is particularly strong in the retail industry and has been well received among a wide range of consumers. The mobile sector has yet to show signs of slowing down when it comes to expansion within the retail industry.

E-commerce sites continue to see high mobile traffic

The report focuses primarily on e-commerce sites that are optimized for mobile use rather than sites that are not optimized for mobile use. In the past, retailers that have been accommodating of mobile commerce have seen a significant growth in online sales. The report shows that this continues to be the case to some degree, especially as smartphones and tablets continue to grow in popularity among consumers.

Smartphones emerging as leading mobile commerce platforms

According to the report, smartphone visits to mobile commerce sites rose by 60% in April of this year over what they had been in April 2012. Tablet visits for the same time period rose by 50%. Smortphones represented the largest growth in mobile sales this year, seeing an increase of 85% over what they had been in 2012. Smartphone revenue also grew by 44%, showing that consumers seem to have a great deal of favor for smartphones when it comes to mobile commerce.

Mobile traffic continues to grow online

Branding Brand notes that approximately 30% of all e-commerce traffic now comes from mobile devices. This is part of a continuing trend that shows more consumers are becoming enamored with mobile commerce as time goes by. This trend is associated with the growing availability of mobile devices and the increasing affluence of the general population. Moreover, those with smartphones and tablets are more likely to spend money online than those without such devices.

Mobile commerce having an effect on point-of-sale market

| May 2, 2013

Mobile Commerce POSMobile commerce continues to change the way people pay for products

With the advent of mobile commerce, the concept of using a smartphone or tablet as a point-of-sales terminal gained more traction. Consumers have been growing more comfortable with the idea of using their mobile devices to purchase products over the past three years. As a result, more of these mobile devices have been showing up in several markets as point-of-sale systems. For merchants that had been traditionally unable to facilitate credit and debit card transactions, this may provide them with the ability to reach a wider demographic of consumers.

Study details growth of mobile point-of-sale technologies

A new study from Javelin Strategy and Research, a market research and analysis firm, highlights the potential impact of new merchants entering into the mobile commerce field. According to the study, mobile point-of-sale transactions are expected to account for $1.1 trillion in new mobile payments. The study also suggests that the number of merchants able to accept mobile payments will swell by 20 million.

Mobile commerce becoming a formidable force in the world

Mobile commerce has become a major force in the world. The number of consumers with smartphones and tablets has made it possible for this new form of commerce to emerge. Several industries have begun responding the growing popularity of mobile commerce and new point-of-sale technologies are making it possible for consumers to have even more access to mobile commerce services. The more these mobile point-of-sale platforms grow, however, the larger threat they present to the traditional point-of-sale market.

Traditional technology may be losing ground

Traditional payment terminals, such as cash registers, may soon be considered obsolete. These point-of-sale platforms exist to manage physical currencies rather than virtual currencies. Mobile commerce allows for accurate transactions and removes the need for physical currency, which may be enough to push older technologies away from the industries that have relied on them for several years.