Tag: mobile commerce retail

Mobile Commerce to reach $3.2 trillion in 4 years

Juniper Research predicts that the channel will take off by more than double by the year 2017.

According to the latest predictions that have been released by Juniper Research, mobile commerce will experience more than a doubling between now and 2017, when it will reach $3.2 trillion.

This was one of the forecasts that it made in its recent report on smartphone and tablet transactions.

The firm released its data in the Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017 report. It also predicted that by the end of this year, m-commerce would be able to break the 1.5 trillion level.

Though the majority of mobile commerce transactions started as digital good purchases, this is growing broadly.

Mobile commerce researchAs smartphone payments have diversified, this has allowed mobile commerce to considerably broaden its reach beyond the sale of digital products such as music, ringtones, videos, games, and ebooks. Though the majority of the sales remain within that area, as well as in the banking industry, retail is seeing a growing amount of action and will play an increasing role in the overall mobile sphere.

Retail and airlines are predicted, by Forrester, to be the ecosystems in which there will be the most considerable contribution to mobile commerce in the near future. Airlines have already been expanding their platforms for digital ticketing and are actively encouraging travelers to use these methods through apps as well as through loyalty reward programs and other forms of advantage.

Though it has been a learning experience until now – and continues to be to a certain degree – retailers are also now learning how to provide an engaging mobile commerce experience to consumers, encouraging them to use their devices on an increasing basis to shop and to make actual purchases.

As more retailers offer apps and optimized mobile commerce website experiences, it makes it easier for consumers to be able to learn about products, compare prices, and shop on the smaller screen, at times that are most convenient to them, no matter where they happen to be. Often, this includes assisting them to decide among different products that they will then purchase while in store.

Mobile commerce traffic in U.S. is approaching majority

Visitors to American websites are from tablets and smartphones almost half the time.

According to the report that was just published by comScore, 48 percent of the time that is spent at American retail websites comes from mobile commerce traffic originating on tablets and smartphones.

This figure identically reflects the American internet usage share from those devices, at 48 percent.

This is not the first research to makes this type of discovery. An additional recent study, conducted by Monetate, had discovered that mobile commerce made up 21 percent of all worldwide online shopping traffic. It indicated that American consumers are ahead of the curve in terms of focusing this activity through tablets and smartphones.

Another recent report has helped to identify the various reasons that mobile commerce is taking off.

U.S. mobile commerce gaining ground in retailThat was conducted by BI Intelligence. They took a deeper look into the numbers that support this considerable growth. They also looked into specifically at areas of mobile commerce that are contributing to the growth, such as smartphone friendly coupons and catalogs.

Though tablet has a strong reputation as being one of the most important devices for mobile commerce, this research didn’t indicate that the contribution from that device was any greater than its ownership level. In fact, if anything, considering that there are 80 million tablet owners in the United States, this research suggested that the contribution was actually less than its availability.

That discovery from BI Intelligence supports what comScore has discovered, suggesting that when all is said and done, it is smartphone shoppers who are spending a larger amount of money over the span of a quarter than those who are hitting the mobile commerce websites using their tablets.

Even though there has been a massive influx of shoppers using mobile commerce, it is still desktop users who will be spending the most, according to this research. It remains the consumers using their laptops and desktop computers who will drop the most money while shopping online. In fact, during the first quarter of the year, they spent an average of $274 each, where the tablet shoppers spent an average of $91 and smartphone shoppers spent $139.