Tag: mobile commerce retail

The channel is booming as brands and companies discover that consumers are buying over their devices.

The latest figures have now been released from the e-Retail Sales Index from IMGR Capgemini, which has revealed that their mobile commerce index is continuing a rapid rise as retailers continue to catch on.

The massive year over year and month over month growth is being credited to retailer adoption.

The report from the latest index indicated a 136 percent growth when June of this year was compared to that of last year, and when May was compared to June this year, an 8 percent growth was recorded. Conversion rates had also experienced a considerable increase, which would prove highly appealing to retailers.

Mobile commerce conversion rates rose massively from 1.27 percent in June 2012 to 2.03 percent this year.

At the same time, retailers are seeing that the spending rates and conversion rates over the tablet mobile commerce channel are approaching those of desktops. This is an opportunity that many of them are refusing to ignore. Even specific sectors are showing promising growth, causing the companies in those areas to get on board.

In the U.K, clothing sales over mobile commerce saw a year over year growth in June of 29 percent, as summer wardrobe updates were made at the start of the season. Even more promising was the area of home and garden products, which saw a year over year growth of 35 percent in the same month as the winter was left long behind and landscaping, gardening, and home reno projects got started. Even travel rose over this channel as summer vacations were planned, with a year over year growth of 15 percent and a 4 percent month over month rise.

According to the Capgemini vice president and head of retail consulting and technology, Chris Webster, as consumer confidence continues to grow in mobile commerce and purchasing with their tablets and smartphones, the index is remaining very strong. The findings from their analysis is only underscoring existing evidence that wireless technologies have brought a great deal to the doorstep of the retail sector, and those companies are not failing to take hold.

European mobile commerce sparks growth despite problematic economic environment

Despite a turbulent economic environment, European e-commerce is thriving, with growth driven largely by mobile commerce. A new report from Transport Intelligence, a market research firm, shows that European e-commerce activity has been on the rise, with many consumers purchasing products online via their smartphones and tablets. This sector is showing strong growth even as similar sectors in the retail industry lose their footing due to troubling economic climates throughout the region.

Report shows that e-commerce market grew by 12% in 2012

According to the report, the European e-commerce market grew by 12% in 2012 while overall retail sales plummeted during this same period. Companies that specialized in online retail saw promising results by engaging mobile consumers, many of whom have become enthralled with the concept of mobile commerce. The results that these companies have seen over the past year have encouraged traditional brick and mortar retailers to take the online world more seriously.

Retailers pressured to adapt to modern consumers

The report notes that retailers are beginning to feel a strong need to cater to the mobile commerce crowd. Advances in technology are beginning to force retailers to adapt and approach consumers in a new and more dynamic way. There are those that have shown resistance to mobile commerce, and e-commerce in general. In the United Kingdom, Jessops and Comet, two prominent retailers, recently declared bankruptcy as they were unable to engage in a new generation of consumers with evolving interests.

Traditional retailers begin to take online world more seriously

The report suggests that e-commerce will continue to experience strong growth in Europe, especially as more consumers become interested in participating in mobile commerce. It is expected that retailers whom offer comprehensive mobile commerce services will find strong support from consumers. Traditional retailers with brick and mortar shops are also expected to put more emphasis on their online presence, developing websites that are more accommodating the needs of mobile consumers.