Tag: mobile commerce research

Mobile commerce in Europe led by UK

British smartphone users have the largest percentage of shoppers among European countries.

According to the results of a recent study, among all of the leading eight European markets, it is the U.K. that leads the way in terms of the use of mobile commerce among its shoppers.

The study showed that the United Kingdom is by far the most oriented toward smartphones and tablets.

The study, conducted by vente-privee.com, which is the leading Europe-wide flash sale pioneer online, indicated that 37 percent of the turnover in the U.K. comes from mobile commerce. The other countries that were considered within this research included Belgium, Italy, Spain, Germany, The Netherlands, Austria, and France.

Among all of those countries, mobile commerce contributed to approximately 32 percent of online sales.

Mobile Commerce - Europe and UKThat figure has grown by 6 percent since the close of 2012, which represents tremendous growth. In terms of the use of the devices for mobile commerce, 47 percent of the sales originated from smartphones, while the remaining 53 percent came from tablets.

That said, the lead of the United Kingdom is a considerable one, above the other seven European countries that were included in the study. Compared to its 37 percent, the country in second place, France, saw a figure of 29 percent. Though this is still a notable percentage, it is well below that of the U.K.

Another area in which vente-privee.com found that there was a considerable lead by the United Kingdom in mobile commerce was in the percentage of customers who shopped over smartphones and tablets. The U.K’s figure was 41 percent, with Germany in second place at a much lower 35 percent.

Among all of the company’s mobile commerce using customers in the United Kingdom, 71 percent were women. The average age of the smartphone and tablet using shoppers was 39, in comparison to the average age of those using other channels, which was 41.

When the study looked into the number of mobile commerce orders that were made, the average was 7 online purchases per year, among which over half were made on a smartphone or tablet. Among those using other online channels, only 5 purchases were made per year through the company.

Mobile commerce growth in retail studied by Absolute Digital Media

Research in the United Kingdom has shown that smartphone shopping is considerably on the rise.

Absolute Digital Media’s online marketers have conducted an analysis of eMarketer data and have discovered that mobile commerce sales in the United Kingdom are expected to make up 26.5 percent of overall online sales by 2017.

The company published a report that has provided a great deal of digital sales insight.

The article that was published was entitled “Mcommerce Takes 15% of UK Retail Ecommerce Sales”. What it showed was that digital sales, such as online and mobile commerce, in the United Kingdom, are making up a larger proportion of total retail sales than is the case in the majority of countries worldwide. It is expected that smartphone and tablet based sales, alone, are expected to reach £6.61 billion.

The research went on to reveal a great deal more about mobile commerce and its impact on shopping overall.

Mobile Commerce on rise in UKFor example, it was predicted that the sales would make up 11.5 percent of total British retail sales by the end of the year. This, compared with the 10.2 percent, which was the figure last year. eMarketer had predicted that among digital shoppers, 58.3 percent will browse or research the products that they are considering this year.

Using this data, the Absolute Digital Media marketers, who work at length in the retail sector, have looked more deeply into what the figures mean in a practical sense. In their article, they wrote that “The UK has always had relatively high online shopping rates, but it’s interesting to see such a sharp growth specifically in mobile sales. It highlights the importance for those in the retail industry to ensure their websites are optimized for mobile, smartphone and tablet devices in order to take advantage of this.”

The data from the eMarketer study has made it clear that there is a great deal of importance in retail for mobile commerce. This means that companies that wish to succeed will need to focus on making sure that they use the right marketing strategies and that they provide the right optimized online experience for people who are looking into products by way of their smartphones and tablets.