New partnership aims to accelerate the development of mobile commerce platform
MCX, a growing mobile commerce firm, has announced that it has partnered with Paydiant, a provider of mobile payments solutions. MCX has been working to develop and launch its own mobile payments platform since 2012. This platform was expected to launch in late 2013, but MCX opted to push back the launch for several reasons. In partnering with Paydiant, MCX believes that its platform can be made better and more capable of handling the needs of consumers and businesses.
MCX to make use of Paydiant technology and services
The MCX platform is to make use of Paydiant’s cloud-based solution in order to make its mobile commerce features more robust. Using a cloud-based platform is also expected to help provide a higher degree of security to the platform, alleviating some of the concerns that consumers have in terms of mobile commerce. The mobile commerce scene has become quite attractive to hackers because many payments platforms lack the security features needed to keep financial information safe from exploitation. Lackluster security has been a major detractor for those that have been somewhat interested in mobile commerce.
Bar codes may help make platform more inclusive
The platform that MCX is developing is expected to make use of bar codes as a way to authenticate mobile payments. QR codes have been growing more common in the mobile commerce field for this purpose. The codes can be easily produced and scanned, making mobile payments somewhat more convenient. Many mobile commerce platforms make extensive use of NFC technology. There is currently a lack of NFC-enabled mobile devices available to consumers, which limits the inclusivity of many platforms.
Merchants are becoming more invested in mobile commerce
Merchants will also be able to make use of the platform from MCX. The retail sector has been growing more conscious of mobile consumers in recent years as many people begin to use their mobile devices to shop in stores. By embracing mobile commerce, these merchants may be able to remain relevant with consumers that are beginning to grow more dependent on their smartphones and tablets.
Weve teams with MasterCard to accelerate adoption among businesses
Weve, an upcoming mobile commerce platform in the United Kingdom, has announced that it has partnered with MasterCard. This partnership is meant to make the launch of Weve throughout the UK smooth as well as accelerate the rate at which merchants adopt the platform. The United Kingdom is quickly becoming one of the most attractive mobile payments market in the world. More consumers are using their mobile devices to shop online, claiming that shopping from a mobile device is more convenient.
Weve aims to provide organizations with platform that can effectively engage consumers
Weve was introduced last year after it had won the approval of the European Union. The platform represents a joint venture from Vodafone, EE, and O2, three of the largest telecommunications organizations in the United Kingdom. Weve is meant to serve as an all-encompassing platform that banks, retailers, and advertisers can use to engage mobile consumers. Such platforms are becoming more important as consumers begin to rely more heavily on their smartphones and tablets in daily life.
Partnership with MasterCard may attract more attention to mobile commerce platform
In partnering with MasterCard, Weve may be able attract the attention of banks and other organizations more quickly. Banks and retailers typically invest in third parties to develop mobile commerce platforms for them, but these platforms are often quickly developed and offer limited features to consumers. Through Weve, businesses will have a well-developed platform they can use to engage consumers more effectively and provide these consumers with a favorable experience.
Weve may not win favor with iOS consumers without NFC devices
Weve anticipates that it will see widespread rollout in the United Kingdom beginning in 2015. The platform is expected to be used as part of more than 300,000 point of sale systems in the country. The problem, however, is that the platform is based on NFC technology, meaning that those without NFC-enabled mobile devices, such as those with iOS devices, will not be able to make use of Weve. This could limit the potential acceptance than Weve receives in the United Kingdom.
