Tag: mobile commerce platforms

Mobile commerce firm launches new website

| January 28, 2014

New website aims to provide businesses with the information they need

Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets. Demand among consumers for comprehensive mobile commerce platforms and services is on the rise throughout the UK. If businesses do not adapt to the mobile space and accommodate consumers, they risk being left behind as consumers flock to businesses that have a stronger focus on mobile.Mobile Commerce - New Website Launch

Demand for mobile commerce services is on the rise throughout the UK

Judo decided to launch the new site because of the amount of requests for information it has been receiving from companies that make use of its services. These companies have a strong interest in engaging with mobile consumers, but often request guidance concerning where to start with this engagement. Mobile commerce platforms like Judo are able to attract consumer attention on their own, but these platforms cannot keep consumers involved with businesses for extended periods of time without additional engagement initiatives.

Businesses may be able to engage consumers through mobile-centric endeavors

Through the website, businesses will be able to find information that can help them develop mobile engagement strategies. Consumers with mobile devices have shown that they are more willing to engage in interactive marketing efforts than those without mobile devices. As such, businesses may do well to focus more heavily on mobile marketing, using mobile-centric strategies to augment their traditional marketing initiatives. Businesses may also benefit from integrating social media into their mobile marketing campaigns in order to better connect with consumers and their friends.

Mobile commerce continues to show impressive growth

Mobile commerce is on the rise in the United Kingdom. According to the recent IBM Digital Analytics Benchmark, mobile sales throughout the country grew 63% in 2013 and mobile devices accounted for 45% of all online sales made that year. The mobile sector is already showing strong potential for further growth this year, especially as more businesses begin to take mobile commerce more seriously and provide consumers with more mobile-centric services.

Report predicts promising year for mobile commerce platforms

| January 22, 2014

Mobile commerce may find growth in 2014

Ovum, a leading market research firm, has released a new report concerning the potential growth of mobile commerce in 2014. Over the past few years, consumers and businesses alike have become quite serious when it comes to mobile shopping and payments in general. The past year has shown that retailers are becoming quite aggressive when it comes to engaging mobile consumers and consumers and becoming much more reliant on their smartphones and tablets than they were in the past. This has created a great deal of promise for 2014 in terms of mobile commerce.

Report highlights consumer support of platforms coming from banks

According to the firm’s report, consumers are becoming more likely to trust mobile commerce platforms that are associated with a financial institution. Banks and credit firms that release such platform tend to apply their own security standards to these services, thereby alleviating some o f the security concerns that consumers have regarding their financial information. According to Ovum, 43% of consumers prefer banks as their mobile payment service provider, with 13% favoring credit card companies.

2014 may be a big year for NFC technology

Mobile Commerce Platforms - Mobile ReportOvum’s report predicts that 2014 will be the year where NFC technology finally becomes mainstream. This technology has made up the backbone of many mobile commerce platforms, but has been losing popularity due to security concerns. NFC is quickly becoming a powerful marketing, entertainment, and data sharing tool, but Ovum suggests that its place in mobile commerce will begin to become more pronounced throughout the year as more NFC-enabled devices become available to consumers.

Bluetooth and location-based technologies may become more prominent in 2014

Apart from NFC, Bluetooth is expected to find its way to more mobile commerce platforms in the coming year. Many companies that have invested in the mobile commerce sector have opted to support Bluetooth as an alternative to NFC. Bluetooth has allowed more consumers to participate in mobile commerce because it is far more available to a wider range of mobile devices. Ovum’s report also suggests that location-based technologies will begin to play a much larger role in 2014 than they had in the past.