Tag: mobile commerce news

Tumblr takes a step into the mobile commerce space

| April 1, 2015

Tumblr brings a new feature to its mobile app that may be welcomed by its users

Prominent social media network Tumblr is introducing a new feature into its mobile app. The company has been showing some interest in mobile commerce in recent months, but has not yet made an official entry into this sector. The new feature for the mobile app may change that, to some extent, as it will allow mobile users the ability to purchase products from affiliated organizations.

New feature will allow users to shop for products online by clicking buttons supported by retail sites

The Tumblr app will now support Buy, Pledge, and Get Involved buttons, which will be shown when a user links to certain sites, such as Etsy and Artsy. These buttons provide users with a way to look at products offered on these sites and, if interested, purchase these products. The buttons are also used to link to sites like Kickstarter, which offer a chance to fund projects that consumers may find interesting. These projects can range from game development and comics to clean energy.

New feature is only available for Tumblr’s mobile application

Tumblr and Mobile CommerceCurrently, Tumblr’s new buttons are only available for its mobile application. The company has been testing the buttons since December of last year and claims to have seen a significant amount of interest from app users. The company has not yet announced plans to expand the buttons to its web users, but that could change in the coming months, depending on the success of the latest testing phase. Tumblr has not confirmed which companies it has partnered with for the new initiative.

Social media companies are becoming more involved in the mobile commerce space

Mobile commerce has become a powerful force in the social media space. Several companies are taking steps to make it possible for their users to shop for and purchase products on their social media platforms. This has lead to the rise of social commerce, and social media companies are beginning to play a larger role in the retail space than they already did.

Mobile payments firm launches new service for businesses

| March 27, 2015

Square has launched a new service that aims to help businesses connect with mobile consumers

Square, a prominent mobile payments firm operating in North America, has announced the launch of a new service, called Square Cash, for businesses in the United States. Square had been the most prominent mobile payments firm in the country for a time before the market became crowded with competitors. As large companies like PayPal and Apple have become more involved in the mobile commerce space, Square has had to find new ways to compete and attract the support and attention of mobile consumers.

Square Cash could be a boon for businesses

Square Cash is designed to deposit payments directly into a business’ bank account, rather than placing these funds into a holding account. The company is also offering what it believes to be a competitive rate for transactions, with this rate being 1.5%. This is lower than the rate offered by some of Square’s competitors, which may make it more attractive to businesses that are becoming more interested in mobile payments.

Square launches $Cashtags in order to inform consumers when they can make a mobile payment at a business

Mobile Payments- Square Square has also launched a new initiative, called $Cashtags, which involves notifying consumers that they are able to use mobile payments at stores that are supporting Square Pay. These $Cashtags are meant to work in a way similar to hashtags on Twitter, providing businesses with a way to inform consumers that they can make payments using Square Cash. These tags can be personalized, which would offer consumers information about products that they may be interested in as well.

Square Cash may appeal to businesses that want to connect with mobile consumers

Mobile payments have become quite popular among consumers, but relatively few businesses support this new form of commerce. This has to do with concerns regarding security, but companies like Square have been making strides in improving the safety of mobile commerce as a whole. With its new service, Square may be able to find renewed support among businesses that are investing in engaging mobile consumers.