Tag: mobile commerce news

Mobile commerce grows as apps become more important

| August 13, 2015

More consumers are beginning to rely on mobile retail apps to shop online

Consumers are beginning to use applications more frequently when doing their shopping online. A new report from Apptentive, an app marketing firm, shows that 88% of mobile users now use retail applications when shopping online. This is leading to a rise in mobile commerce activity, as consumers are beginning to favor the convenience it represents. With the holiday season coming, many people are expected to rely on their mobile devices in order to avoid large crowds at physical stores.

61% of consumers use their mobile apps to make a purchase at least once a month

According to the report from Apptentive, even consumers that prefer shopping in physical stores are using their mobile devices more frequently to find products that they are interested in. Approximately 47% of consumers plan to make at least one purchase through a mobile retail application during the upcoming holiday season. Of those that already use these apps, 61% said that they use them at least once a month.

Mobile commerce market continues to see healthy growth

Mobile Commerce - App FocusOver the past few years, mobile commerce has managed to experience explosive growth, much of which comes during the holiday season. Many retailers have begun to grow more mobile-centric, employing ways to effectively engage consumers that are relying on their smartphones and tablets. Sometimes, this comes in the form of offering mobile shoppers special deals, which has helped mobile commerce grow more attractive to consumers. Many people still do not use a mobile device to make a purchase, but they do use their devices to research products that they are interested in before visiting a store to make a purchase.

Mobile transactions are growing among retailers

Retailers are beginning to see a greater portion of their sales come from mobile commerce. Starbucks, for instance, has reported that mobile commerce now accounts for 20% of all in-store transactions, which represents more than 9 million mobile payments made every week. As mobile commerce becomes more important for consumers, companies like Starbucks are expected to place more emphasis on engaging mobile consumers in order to drive further sales.

Apple updates its e-commerce store

| August 12, 2015

Apple has introduced buy buttons in its digital store

Apple has made a change to its online store in order to foster growth in mobile shopping. For several years, Apple has kept product information separate from commerce. Those interested in purchasing products, such as an iPhone, would have to visit a different website, which served as Apple’s digital store. Now, however, Apple has introduced “buy” buttons, which will make e-commerce more streamlined and give Apple a way to provide convenient services to consumers.

Change will be more accommodating of mobile consumers with smartphones and tablets

The change comes as Apple becomes more aware that consumers want to explore, research, and shop for products in one place. Having to visit multiple different sites when trying to purchase and research products is seen as inconvenient, so Apple unified the process by including a buy button that will allow shoppers to make a purchase quickly. Streamlining the process could help Apple establish a stronger foothold in the e-commerce space, especially as the company continues to expand into the world of mobile payments.

Apple remains slow when updating its e-commerce store

e-commerce - Apple Apple has been quite slow in redesigning its e-commerce platforms. The company’s digital store is one of the most frequently visited websites in the world, and a significant amount of this traffic comes from mobile shoppers. Despite, this, the company has seen little need to make any significant changes to the website, even when it debuted the Apple Watch, which was only available online.

Updated store will be more convenient for mobile consumers than its previous iteration as Apple begins to focus more on mobile payments

One of the reasons Apple has made a change to its online store is because it was not optimized for mobile viewing. This made it difficult for mobile consumers to use the store and purchase products that they found interesting. Now, the store is more capable of handling a mobile audience and Apple is likely to continue making adjustments to its approach on e-commerce in order to accommodate those using smartphones and tablets to shop online.