Tag: mobile commerce news

Canada’s commuters show support for mobile commerce

| November 13, 2015

Commuters are interested in shopping with their mobile devices

Many Canadians commute to work, and a growing number of these people are beginning to shop on their mobile devices while commuting. A new survey from Ipsos Reid shows that more people are becoming involved in mobile commerce. These consumers have found that they can shop in a convenient manner without having to visit a physical store and mobile commerce allows consumers to conduct their shopping while traveling.

Mobile commerce continues to gain traction with consumers, especially those with long commutes

This increasingly prominent trend has given rise to the term “commuter commerce,” which specifically refers to those participating in mobile commerce while commuting. The survey from Ipsos shows that approximately 14% of people engage in this form of shopping, with 75% of commuters noting that they would consider mobile shopping if they needed to but products. Those that did make purchases from a mobile device while commuting noted that they did so in a variety of manners.

Consumers appear to be most interested in purchasing tickets and clothing

Commuters & Mobile CommerceTickets for entertainment events were among the most popular products purchased by consumers on mobile devices. Clothes were also quite popular, with 62% of consumers noting they used their mobile devices to purchase these products. The survey showed that 70% of respondents said that they would like to browse their favorite stores while commuting. This may put more pressure on retailers, many of whom have not yet embraced the world of mobile commerce.

Mobile commerce continues to grow and place pressure on retailers to adapt

Mobile commerce is quickly becoming a powerful force in the Canadian retail space. Many merchants have found that their customers are becoming more reliant on mobile devices, using these devices to either research or purchase products while in physical stores. As this trend continues to grow, retailers are feeling the need to embrace mobile commerce in order to better connect with consumers. Retailers in Canada have, however, been slow to adopt new payment solutions, which has limited the growth of mobile commerce throughout the country.

Amazon is taking another step into the mobile payments space

| November 12, 2015

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

Amazon - Mobile PaymentsA growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.