New report highlights the growth of mobile commerce since 2012
A new report from 41st Parameter, a global fraud prevention firm, shows that mobile commerce is experienced significant growth since 2012. The firm notes that more consumers are becoming attracted to mobile shopping due to its convenience. Shopping from a mobile device requires no waiting in lines and most online retailers do not suffer from any significant shortcomings when it comes to inventory. Moreover, mobile shopping is considered more convenient during the holiday season due to the chaotic nature of traditional shopping during this time of year.
35% increase in mobile shopping since beginning of 2013
According to the report, mobile commerce has grown by 35% since the beginning of the year, with e-commerce of all kinds growing by 15% over the same period. Approximately 8% of mobile sales were made through a smartphone, with 13% coming from tablet devices. The report notes that consumers appear to favor tablets over smartphones when it comes to mobile shopping by a significant margin.
Tablets are taking over mobile shopping
Tablets may be favored over smartphones because they offer a more enjoyable shopping experience. The larger screens are easier for consumers to manipulate, making navigating mobile retail sites more convenient. Tablets tend to offer a shopping experience that is quite similar to that provided by PCs and laptops, which may create some sense of familiarity for those that participate in e-commerce on a regular basis.
Consumers likely to replace their PCs with tablets
A similar report from Adroit Digital shows that 55% of consumers are likely to replace their PCs with tablets when it comes to mobile commerce. The benefit of tablets is that they can be used in-store, whereas a PC is a stationary device. Tablets can, therefore, easily be used by consumers to compare products and find deals being offered in a physical store or by a retailer located nearby.
Denny |
December 26, 2013
Report shows that airlines are becoming more accepting of mobile commerce
Airlines are beginning to embrace mobile commerce, according to a new report from WorldPay, a payment processor focused on aviation. Consumers are becoming more focused on mobile technology and device ownership is growing at a rapid pace. As consumers become more reliant on smartphones and tablets, they are beginning to demand services that accommodate these devices. As such, airlines have been working to provide better services to mobile consumers, including providing them the ability to pay for tickets and other services with their devices.
57% of airlines believe in the potential of mobile payments
The report compiled data provided by 56 global airlines, finding that mobile payments are becoming a key focus for 57% of these organizations. The majority of these airlines believe that mobile payments show the greatest potential of driving up revenue over the next two years compared to other forms of payments. The report shows that mobile payment acceptance has grown by 25% among airlines since the beginning of 2013, up 10% over what it had been in 2012.
Airlines continue to focus on mobile technology
Airlines are not strangers to mobile technology. Many have been leveraging QR codes and other such tools to engage consumers in a more dynamic way. QR codes have also begun to adorn tickets and are often used to provide information concerning a consumer’s itinerary. Mobile payments are a relatively new field for airlines, however, and there are many challenges to consider before companies can find success in the mobile commerce sector.
Security remains a major issue
Mobile commerce has long been plagued by serious security issues. Because mobile devices are becoming popular traffickers of financial information, hackers have begun to show a great deal of interest in the mobile sector. Several mobile commerce platforms have been targeted by hackers seeking to exploit a consumer’s financial information, pressuring companies to take security much more seriously than they had in the past.
