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Tag: mobile commerce news

Mobile commerce set to boom in the UK

| May 23, 2014

Consumers are growing fonder of mobile shopping as retailers change their behavior

Consumers are becoming increasingly adverse to traditional forms of commerce, according to research from PayPoint, a provider of multi-channel payment solutions. This trend has been going on for some time, with consumers showing more interest in online forms of commerce over more traditional forms of commerce. In particular, mobile payments have been growing in popularity at a rapid rate, due to the growing prominence of mobile technology and the availability of new payment services being offered to consumers throughout the world.

19.6% of all transactions to come from mobile devices by 2019, according to PayPoint research

Mobile commerce is expected to see a significant degree of success in the United Kingdom in the coming years. According to PayPoint’s research, an estimated 19.6% of all transactions made throughout the country will come from mobile devices by 2019. Currently, some 9.3% of transactions are conducted through a mobile device. Consumers are becoming more comfortable with the concept of mobile commerce, especially as they see retailers and other organizations taking steps to make online shopping more secure and convenient.

Retailers are beginning to adapt to a mobile-centric society

Mobile Commerce UKRetailers have been noticing a shift in consumer behavior over the past several years. Many people are becoming mobile-centric, relying heavily on their smartphones and tablets to function in daily life. This has lead to a growing demand for mobile services, which cater to these consumers in particular ways. Retailers have been taking steps to adapt to changes in their given market by embracing mobile technology themselves.

Consumers are still somewhat wary of mobile shopping due to past problems

Finding success in the mobile commerce field has been a challenge. Security issues have steered many people away from mobile payments, while poor online shopping experiences and other problems have done the same. Consumers have shown that they are willing to participate in mobile shopping, but only if the services being offered to them are convenient and mostly problem-free. Poor shopping experiences can discourage consumers from participating in mobile commerce in any significant fashion.

Apple sets focus on retail and mobile payments

| May 21, 2014

Angela Ahrendts helps shape the future of Apple

Technology giant Apple reached the end of the roadmap that Steve Jobs had created to direct the company’s future last year. This roadmap has served as a guideline for several years and has helped the company remain focused on its primary interests, establishing a strong and reliable position in its industry. With the roadmap having reached its end, Apple has been left with limited guidance and has had to find new ways to remain an influential force in its industry. Unfortunately, this involved making some mistakes, but some of these mistakes may be rectified thanks to Angela Ahrendts.

New retail chief has big plans for Apple

Ahrendts was officially hired onto Apple only three weeks ago and now serves as the company’s retail chief. She has a long history of success in serving as CEO for Burberry since 2006. During her time with that company, she was able to increase sales and mitigate losses by a significant margin. As Apple’s new retail chief, Ahrendts is aiming to take the company into a new direction by reshaping its focus on mobile payments and bolstering its presence in foreign markets.

Apple to focus more heavily on mobile payments and the market in China

Focus on Mobile PaymentsUnder Ahrendt’s direction, Apple is set to become much more prolific in China, from a retail standpoint. The company intends to open new Apple Stores throughout the country in an effort to embrace the growing number of consumers that are adopting iOS devices there.  Ahrendt also plans to improve the end-to-end sales experience in all Apple Stores, promoting product discovery, improving customer interactions with employees, and putting a heavier emphasis on mobile payments in general.

Major changes to Apple’s retail structure have already been made

Apple has had some setbacks over the past year that have placed it in a precarious position when it comes to the mobile space. Ahrendt is expected to help the company overcome the problems of its past and enter into a new era of success. She has already made serious changes to the company’s retail ecosystem that have been well received by her fellow executives and the company’s employees.