Tag: mobile commerce news

Nearly half of all online sales in Europe could come from mobile commerce by 2018

| November 13, 2014

New report highlights the rapid growth of the mobile shopping space in the coming years

Forrester Research has published a new report concerning online sales throughout Europe. A growing number of consumers in European countries are beginning to favor shopping online, purchasing products and having them delivered directly to their homes. The report predicts that online shopping will continue to gain momentum throughout Europe in the coming years. Mobile commerce is expected to play a major role in the digital space as well, especially as more people become comfortable with using mobile-centric services offered by retailers and other businesses.

49% of all digital sales throughout Europe may be made from a mobile device by 2018

According to the report, mobile commerce is expected to account for 49% of all online sales in Europe by 2018. Mobile spending is expected to reach approximately $25 billion by the time, nearly representing the majority of all digital spending made in Europe. Tablets are likely to account for a significant portion of mobile spending, as these devices are quickly becoming a favored mobile commerce platform among consumers.

Adoption of mobile commerce is accelerating rapidly

Mobile Commerce - EuropeThe adoption of mobile commerce among businesses and consumers have been growing rapidly over the past two years. Retailers have begun seeing people using their mobile devices while shopping more regularly, with many of these people using their smartphones and tablets to research products before making a purchase. In order to engage the mobile audience, many retailers have begun adopting mobile-centric services, particularly those that facilitate mobile payments.

Retailers could find significant success by supporting the mobile audience

As people become more comfortable with mobile shopping, they are beginning to do so more regularly. Retailers that are moving to support this could see significant success in the coming years, while those that resist mobile commerce may find it difficult to connect with consumers. The mobile space is expected to be particularly active during the holiday season, during which many people may seek to exploit  the convenience that mobile commerce has to offer them.

BitPay developing new mobile payments app based on NFC technology

| November 10, 2014

Bitcoin continues to gain momentum in the retail space

One of the most powerful trends to emerge in the retail space recently is making the purchase process more convenient for shoppers. A growing number of retailers are beginning to embrace mobile commerce, hoping to streamline the checkout process and make it possible for consumers to get into a physical store and complete their shopping faster than ever before. As mobile shopping grows in popularity, so too is digital currency, such as Bitcoin. This currency is seen as massively convenient , which could make it a powerful mobile commerce tool.

BitPay teams with SumUp to develop new mobile app

BitPay, one of the leading Bitcoin payment processors, is working to make paying with Bitcoin more simpler than it already is. The organization wants to see Bitcoin become more convenient for consumers, but also more attractive for merchants interested in the digital space. In order to do so, BitPay has partnered with SumUp, a developer of point-of-sale systems that accept Bitcoin payments as well as payments made with conventional currencies. Together, the two organizations are developing a new mobile application that will help merchants better connect with consumers.

Demand for Bitcoin payment services is on the rise

bitcoin mobile paymentsBitcoin is gaining more attention in the mobile commerce space because of its high value and versatility. While the digital currency is somewhat volatile due to the lack of regulation policing it, consumers have shown significant interest in using this currency to purchase products online. Bitcoin has been moving into the physical world at a rapid pace as well, with a growing number of merchants accepting this currency in their stores. The demand for payment solutions that accept Bitcoin payments has grown significantly as a result.

New app will leverage NFC technology rather than QR codes

The new app being developed by BitPay and SumUp will be based on NFC technology. For years, Bitcoin payments were largely handled through the use of QR codes. These codes have to be scanned with a mobile device in order to initiate a transaction. Using NFC technology, however, a shopper can simply tap their phone to a point-of-sale system and finalize a payment in a matter of seconds.