Tag: mobile commerce adoption

Americans appear to be more hesitant to use their smartphones to make shopping purchases.

The most recent data from tech firm Ve Interactive has shown that mobile commerce adoption is greater in the U.K. than in the U.S. When it comes to online shopping, British shoppers seem to look to their devices more to make their purchase than Americans.

The m-commerce trends data was the result of a data analysis from more than 4,000 online companies.

The data showed that mobile commerce adoption has been greater in the United Kingdom to the point that it has surpassed desktop. U.K. shoppers now prefer to buy products and services using their smartphones than on their laptops and desktops. Mobile purchases now make up 58.7 percent of purchases in the United Kingdom. Comparatively, 54.6 percent of Americans are still using their desktops or laptops to buy. In the United States, mobile devices haven’t quite made it into the top spot yet.

This has gone against many mobile commerce adoption predictions made in the United States.

Predictions about the takeover of mobile shopping in the U.S. have been made for some time. That said, the reality has been much slower to develop. While growth has been quite strong, the data from Ve Interactive has shown that U.K. m-commerce has been maturing much more quickly than it has in the U.S.

There have been a number of theories to explain why the trend is notably stronger in one market than the other. Among them, one of the top considerations has been the simple fact that a larger percentage of the British population has smartphones than the American population. At the same time, the percentage of people in the U.K. who have laptops and desktops is falling at a faster rate.

Equally, smartphone adoption was faster earlier in the U.K. than in the U.S. This means that among the people who do have smartphones, the British have had a longer period of time in which to become accustomed to using their devices for a spectrum of daily activities.

That said, the official start to the holiday shopping season in the United States is nearly here. Many industry analysts expect that this time will be defining for mobile commerce adoption. It could soon be that the trends will see a significant shift in the U.S. as consumers begin purchasing in greater amounts.

A recent ComScore study revealed a positive trend in the use of m-commerce shopping channels.

ComScore has released the results of one of its newest studies. It showed that mobile commerce adoption was on the rise and usage increased by 40 percent. Moreover, mobile recorded a much higher growth than desktop. E-commerce rose by 11 percent during the same span of time.

Overall, the total discretionary retail growth was up by 4 percent during the first quarter of 2016.

The study revealed a 3 percent year over year increase in total digital commerce dollars share held by mobile. The mobile commerce adoption and use share increased from 16.9 percent in Q1 2015 to 18.6 percent in Q1 2016.

Consumers continue to spend only small amounts of money on m-commerce platform purchases. This, despite the fact that they use this method very frequently during the shopping journey. In fact, mobile shopping is considered to be a highly popular mainstream activity. However, data shows that consumers aren’t spending there.

Mobile commerce adoption is rapidly climbing but the spending over that channel isn’t rising as fast.

Consumers spend two thirds (66 percent) of their total retail time on smartphones. Equally, those same consumers spend only 19 percent of their total retail dollars over m-commerce shopping. Conversely, the opposite was true for desktop using consumers. Those shoppers spent 34 percent of their retail time on laptops and desktops. At the same time, they spent 81 percent of their retail dollars on those computers.

That figure represents a gap of 47 percent. Companies may consider evaluating that statistic as the months and years pass.

When it comes to mobile commerce adoption, the holiday shopping season in 2015 played a critical role. Retail traffic skyrocketed over digital channels. M-commerce outpaced e-commerce every single day from November 1 to the end of the year. Black Friday and Cyber Monday both saw well over 200 million visits in the retail category over mobile channels. As a whole, mobile shopping jumped by 60 percent from the 2014 holiday shopping season to that of 2015. There were 8.1 billion holiday shopping visits over mobile apps and 9.8 billion visits over mobile web last year.