Tag: mobile browser

Firefox mobile browser will automatically block ads

According to the founder of Mozilla, the app currently under development will stop advertising by default.

One of the founders of Mozilla, Brendan Eich, who is also the creator of JavaScript, has announced that there is a Firefox mobile browser in the works which will be called Brave and that will provide users with a browser that will block all ads by default.

In a recent blog post in which Brave, as a company, was launched, Eich described the reason for this product.

Eich explained that he feels that there is a “primal threat” that currently exists in the current internet situation as a result of the disruption of the typical free, ad-supported web. Therefore, he is hoping to create a type of Firefox mobile version called Brave that will offer “a solution designed to avert war and give users the fair deal they deserve for coming to the web to browse and contribute.”

He explained that the Firefox mobile Brave version will be a first step in a new direction for the internet.

Firefox Mobile - Mobile ad blockingIn Eich’s blog post, he explained that the development of this new browser is going to be accompanied by a “private cloud service with anonymous ads”. In this way, the Brave browsers will, by default, block all advertising including “initial signaling/analytics scripts that start the programmatic advertising ‘dirty pipe’, impression-tracking pixels, and ad-click confirmation signals.”

That said, the mobile browser isn’t meant to stand out exclusively because of its ad blocking features. Eich also pointed out that it is being designed to be a “browser-based ad-tech platform.” In this way, it will be removing all ads and, once they’re gone, Brave will place a small number of standard-sized spaces onto web pages through the use of a cloud robot. This will allow the browser to insert its own ads that will be targeted through the use of “browser-side intent signals phrased in standard vocabulary”. They won’t use either persistent cookies or user identification.

The hope is that this Brave Firefox mobile version will help to boost the privacy and speed of internet navigation over smartphones and tablets. This will because it will weed out data-consuming tracking software and ads. The claim from Brave is that this can create a load time that is up to four times better.

Mobile apps are increasing in use

At the same time, surfing the web over smartphones has started to decline.

Recent news about the use of mobile apps from Furry, an analytics provider, has shown that the usage of native applications over smartphones is continuing to rise, but it is doing so at the expense of the use of the web.

The data from the company showed users spend an average of 2 hours and 42 minutes on their devices each day.

This usage, which was accurate as of March 2014, represents a notable growth, as the same figure a year beforehand had been 2 hours and 38 minutes. Of that time, the usage of mobile apps represents 2 hours and 19 minutes. Equally, the amount of time spent surfing the mobile web has dropped in the United States, from having been 20 percent of the time spent on those devices in 2013 to only 14 percent, this year. This means that only 22 minutes per day are being spent on surfing.

This could suggest that the influence and attraction of mobile apps is growing among consumers.

Mobile apps increasing in useAccording to Simon Khalaf, the CEO of Flurry, these changes suggest that the mobile browser is only one of a large number of other applications on a mobile device. He explained that a browser on a smartphone is “a single application swimming in a sea of apps.” The data that Flurry gathered in order to make this conclusion was from its network that represents more than 450,000 smartphone applications. Those apps are installed on more than 1.3 billion devices located around the globe.

At the same time, it used comScore for the data regarding the use of apps and browsers, and it used NetMarketShare in order to determine the distribution of the usage of mobile browsers. This means that as interesting as the claims from Flurry may be, it is combining data from several sources which each have their own methodologies. While this does not indicate that the data is necessarily inaccurate, there is no way to verify the accuracy of what it suggests, either.

The report also looked into the types of mobile apps that were the most popular and determined that gaming is still the category with the greatest usage, representing 32 percent of the time spent on smartphones. Facebook was in second place at 17 percent.