Tag: mobile apps

The research found that the company is ready to take on the needs of app marketers in its ads.

A recent statement from Fiksu, a mobile marketing firm, has shown that the current forecast in social media marketing looks very good for Facebook in terms of effectively advertising smartphone and tablet apps.

The latest data is showing that the social network has the ability to encourage people to download the games.

Games are a considerable driver of the overall social media marketing ad revenue that Facebook has been experiencing. Earlier in 2014, Facebook initially rolled out its advertising network, offering app developers an opportunity to reach out to device users and encourage them to download their offerings. For many, this has become a golden opportunity that has brought them from relative obscurity into a level of relevance in the mobile app world.

That said, the successes of social media marketing ads for mobile app developers weren’t always obvious.

According to the Fiksu chief strategy officer, Craig Palli, the results seen for mobile app developers using Facebook for their ads were relatively disappointing for the first while. They showed low response rates. However, while advertisers have seen lower click through rates, at the same time, they are still seeing a better return on investment than they have been seeing via other methods and techniques. This was demonstrated by recent research that was conducted by Fiksu.

Along with Facebook, the firm also looked into eight mobile ad campaigns for apps, one of which was conducted by a game developer and a large retailer. As a whole, what was found was that ads for mobile apps on Facebook averaged a 1.16 percent click through rate. Similar ads on the mobile ad network at Facebook saw only a 0.34 percent average click through rate.

That said, though the social media marketing ad network saw lower response rates, it also experienced notably higher conversion rates. The ad network’s conversion rate was 26.28 percent, whereas the ads on Facebook, itself, saw a conversion rate of a considerably lower 16.61 percent. Moreover, the network ads saw a much higher average revenue per user ($3.64) than those on the Facebook app itself ($1.63).

While the hottest smartphone games remain popular, previously overlooked titles get a new chance at this time of year.

At this time of year, holiday travelers are on the roads, sitting in airports, or crammed in the seats of planes, buses and trains, heading to various destinations around the world, and mobile gaming has become an important part of that experience.

These mobile games have allowed children and adults alike to remain entertained throughout long wait times.

The trendiest mobile gaming apps are typically easiest for users to find, since they are often featured at the marketplaces from which they can be downloaded. However, for many travelers, who have to spend hour upon hour in waiting areas and in vehicles as they cross the country to be with their loved ones over the holidays, the most popular games aren’t enough. They need more in order to fill that amount of time. This has opened up opportunities for hidden gems to be discovered.

There have been a number of mobile gaming apps that have already started to be found to be diamonds in the rough.

Among the mobile games that have seen considerable increases in their successes due to holiday travelers are:

• SimpleRockets (By Jundaroo) – this app is available for Android, iOS, and Windows Phone and is a mobile take on the game designed for PC called the Kerbal Space Program, which was highly popular. It requires players to assemble different components to build a rocket ship that will work and take the user to various parts of the moon, the solar system, and the rest of the universe.

• Auralux (By War Drum Studios) – this is a free strategy game app that is simple in design and rules, but complex in the strategy required. It is available for Android and iOS devices and uses the very basics in military planning to create complicated events for defense and capture.

• Virtual Pool Mobile (By Celeris) – this is a mobile gaming alternative to a PC game that had been designed to provide a billiards playing experience that was physically accurate. In fact, the PC game came with a promise that if the accuracy of its physics didn’t allow the player to improve his or her real game of pool, they would get their money back.