Tag: mobile apps

Selfies of decorated nails have become popular and AR technology has now been added to improve them.

The applications of augmented reality have been everything from useful to clever and from quirky to gimmicky, and a new form of this technology has been incorporated into press-on nails to help to enhance selfies taken of the people who wear them…and to add some fun to the style.

A company with several global locations has now embedded AR holograms into their stick on nails.

The company is called Metaverse Makeovers, and it has locations in Hong Kong, Shanghai, and Melbourne. It offers stick-on nail decals that have holograms embedded into them. Those decals not only display interesting three dimensional designs, but they also work with a mobile device to display images through augmented reality. The nails work with the company’s custom mobile app and allow wearers to create different AR tech based experiences to display through the nail art in real time.

The video for the company’s augmented reality nails is Sailor Moon inspired, making their target market clear.

The teen market is the primary focus, and there is no mystery why, as that demographic is the most connected with their smartphones and is the most comfortable and interested in trying out new ways to incorporate digital experiences into their lives, through mobile devices.

It looks as though the AR technology nails are not yet available for purchase, but the company has recently received an investment from donors in Melbourne, for $750,000, and it intends to feature this beauty product on February 15 at the Australian Center for Moving Image.

Additionally, there will be a live stream demo of the product on that same day. The intention os to show “performance installations” from various nail bars that are located in Hong Kong, Shanghai and Melbourne. This suggests that it may not be long after that, that the product will become available for purchase.

These augmented reality nail decals are going to be sold through the Chinese retailer, Taobao, in an experience that is somewhat comparable to the marketplace shopping at Amazon or eBay.

Google could be looking for a way to be more competitive in the mobile field

Google may be looking for ways to better compete with Apple in the mobile payments field. The company made its first significant entry into the mobile payments field with the launch of Google Wallet in 2011. The Wallet was troubled by security issues in its early days, but went on to find modest success among consumers and businesses. With the launch of other payment services, such as Apple Pay, Google has begun to worry about its ability to compete.

Company may unveil changes to its payment service in the coming months

The mobile payments space is fiercely competitive, largely due to the huge companies that are investing heavily in their own dominance of the sector. Finding ways to compete in this sector is not easy, as most mobile payment platforms tend to offer the same features as one another. Google may choose to showcase its plans for the future of mobile payments at its upcoming Google I/O conference, which will be held in June of this year. If the company introduces any major changes to the Wallet platform, the event will be the most likely place to do so.

Analysts predict that Google will become bolder in the mobile payments sector

Analysts from Piper Jaffray are predicting that Google will take bold moves in the mobile commerce space. The company has not made reference to such moves yet, but Google has long held an interest in mobile transactions and engaging mobile consumers. With Apple Pay being a direct competitor to Google Wallet, the company may take steps to ensure that it can capture the support of consumers and businesses and make its own payment platform more attractive than those being offered by other companies.

No single mobile commerce service has yet become a mainstream success

Apple Pay has helped propel mobile payments into the mainstream, but the payment platform itself has not yet become a widespread success. Very few payment services have managed to find reliable support among consumers and businesses. Part of this is due to the fact that consumers can move from one payment service to the next, depending on what features they want to use at any given time.