Tag: mobile apps

Apps at Facebook to become more efficient through Onavo acquisition

The company’s data compression could also make the social network more friendly to the wallet experience.

Facebook has just announced another acquisition, this time involving a startup from Tel Aviv called Onavo, which has apps that include services that are designed to compress and monitor mobile data.

This could help Facebook to improve on two very meaningful levels.

As Facebook has been honing its mobile credentials to attract the spotlight, the services from Onavo apps could prove to be very helpful as it could help to encourage more marketers to shed their doubts and give the social network a try.

Equally, these apps could help to enhance Zuckerberg’s efforts with Internet.org.

apps - social mediaThe compression technology might assist the Internet.org program’s attempt to bring internet connectivity into regions that are out of reach for other forms. It could also make Facebook a realistic option within regions of the developing world where data consumption is considered to be a costly luxury. Moreover, it would shrink the roaming charges that would be applied to consumers in the rest of the world.

Beyond having been adopted as a new Facebook subsidiary, Onavo will also be converted into a Facebook satellite office in its home town in Israel, which will become the first time that the social network has had a direct presence in that country. At the moment, no information has been revealed regarding the amount of money that was involved in the acquisition, but there have been speculations ranging anywhere from $100 million to $200 million.

Onavo expressed in a blog post that “We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.” They also went on to add that “When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.” It has also been speculated that the tech will be integrated into the Facebook mobile applications in order to make them more efficient in terms of data consumption, as well.

Gadgets receiving update now include Google TV

The experience as it once was known will now been changed completely and forever.

The experience that was offered as Google TV is will soon come to an end as these gadgets and the overall service that they provide a new upgrade that has transformed into Android TV.

This, according to several reports that are based on sources that are close to Google.

While this officially remains a rumor, as the search engine giant has yet to confirm any plans regarding its gadgets, it has been confirmed by a number of other sources close to the matter that Android TV should be considered to be a done deal.

This alteration in the gadgets and the service is considered to be more than just a change in name.

Gadgets - Google TVAccording to Gigaom’s Janko Roettgers, “For Google TV, this is more than just a name change.” Going on to explain the gadgets and the platform, Roettgers said that “The TV platform was launched three years ago based on Honeycomb, the Android version that also powered Google’s first steps into the tablet world. Google’s latest tablets now run Android 4.3, but Google TV is still stuck on Android version 3.2, which makes it much harder for developers to bring their apps to the TV screen.”

This suggests that it’s not just the packaging for the gadgets that will look completely different but that the entire platform will be altered so that the viewer will be using the television in the same way that he or she would be using any other Android based device, such as a tablet or smartphone. It won’t be stuck on an ancient version of the operating system but will be propelled forward so that apps can be enjoyed on the television screen, as well.

Earlier in 2013, Google had announced that it would be bringing its Google TV gadgets up to the most recent Android version, so that it would make it possible for developers to be able to use the same APIs that are available on smartphones and tablets.

The Android 4.2 upgrade did receive its official announcement for the third quarter of this year, but the rumor is that LG will be updating their own Google TV gadgets later on in October. Other manufacturers will be following suit over the next few months. That said, it’s not likely that this will occur before the end of 2014.