Tag: mobile advertisments

Mobile marketing will climb ever-skyward through 2019

| December 30, 2014

The global market will experience a 28.8 percent compound annual growth rate to $15.3 billion.

RnRMarketResearch.com has now released a new report that has shown that when it comes to the global use of mobile marketing, things are going to continue their exceptionally rapid climb right through 2019, the last year that was considered by the forecast.

The report showed that smartphone and tablet based advertising is going to be an important category around the world.

The report was entitled “Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) – Global Forecast to 2019”. What it showed was that between this year and 2019, there would be a compound annual growth rate (CAGR) of 28.8 percent, bringing the market from 2014’s $4.14 billion to what it will be in 2019, which is predicted to be $15.28 billion.

Different parts of the world will be experiencing different rates of growth of mobile marketing, said the forecast.

Mobile Marketing - Climbing SkywardIn terms of the market size, North America is expected to be the largest region. That said, the greatest market traction will be experienced in Europe and the Asia Pacific region. This will continue for the entire length of the mobile advertising forecast period.

The continuing rapid evolution in mobile technology and the fact that it has become virtually ubiquitous in many markets are considered to be some of the driving forces behind the rapid spread and growth of smartphone based marketing. That said, it is still up to brands and marketers to be able to determine how to best use techniques over this channel in order to reach consumers in an effective way.

The report made specific mention of the fact that a lack of awareness and education among small and medium businesses is actually restraining the adoption of mobile marketing, to a certain degree. This is because smartphone and tablet focused advertising is different from any other channel and its complexity makes it challenging for them to be able to step in and hit the ground running.

Travelers feel that mobile ads may lack relevancy

| December 4, 2014

These consumers are also concerned about spam when it comes to the smartphone based marketing they receive.

Research conducted by On Device on behalf of MobPartner has now revealed some interesting insight with regards to the way that mobile ads are being used to reach travelers and what those consumers feel about this advertising.

The study was conducted earlier this year with the participation of 1,000 device using travelers.

The research looked into the way that travelers engaged in the planning and research of their trips on their laptops, smartphones, and tablets, particularly when it came to the receipt of online and mobile ads. What they determined was that nearly two out of every five respondents to the survey stated that they were reluctant to click on mobile marketing advertisements as they have concern that it could potentially be spam.

Among the respondents, 33 percent felt that the mobile ads that they received were not relevant to them.

Mobile Marketing - TravelersIn fact, the vast majority of the respondents to this research were not among those that felt that mobile marketing was effective. Only 17 percent claimed that they felt that the mobile advertising that they received was effective. Another 52 percent were uncertain as to whether or not they felt that it was effective.

Among the most important factors in the creation of mobile advertising as a channel that travelers will take seriously is in the familiarity and comfort components with the brands themselves. The study determined that one in three smartphone users would be willing to click on a digital ad if they believe that it was created by a brand that they trust. Moreover one in four of those respondents said that they had then made a purchase from that brand after having clicked their ad.

When it came to mobile ads that used video instead of just static display content, the advertisements that were viewed over smartphones and tablets the most frequently were those that included video (33 percnet0. However, when travel brands featured apps or mobile games, they generated a recall value of 32 percent. Regardless, the largest common opinion that seems to continue in the minds of travelers with respect to mobile marketing as a whole appeared to be doubt.