Tag: mobile advertisments

In-store visits see 80 percent increase from mobile ads

| June 11, 2015

Within the first day of viewing, these smartphone advertisements generate considerable consumer response.

As mobile ads move from being in their early infancy toward the next phase in their maturity, many companies and marketers are still scrambling to try to find the right metrics to be able to measure their effectiveness.

A new report has now revealed that these smartphone and tablet ads can have a large affect on consumers.

The report was issued by NinthDecimal, a mobile intelligence firm based in San Francisco. What it revealed was that mobile ads that were having an impact on the behaviors of the consumers who saw them, and that this affect was on the rise. The study used data from 2014 in the second and fourth quarters . It measured advertisements displayed through Android and Apple apps, though not those that were displayed by way of web browsers. What was shown in The Mobile Audience Insights Report was that within the first day following the viewing of a mobile advertisement, there was an increase of 80 percent of in-store visits.

The report states that this helps to reveal more about the impact of mobile ads, which had previously gone unmeasured.

Mobile Ads increase in-store visitsIn order to come to this conclusion, NinthDecimal both developed and used a Location Conversion Index, which it calls the first ever measurement of the real world behaviors that are the result of engagement over mobile advertisements. According to the company, it based its data on the results and actions of 1535 mobile users who were selected at random, on top of billions of different data points from campaigns that its clients ran on its platform.

What the outcome of the data analysis found, said the report, was that while the impact of mobile advertising can be a considerable one, it is not consistent from one industry to the next nor is it the same from one store to the next. Distance to the nearest store location also plays a role in the outcomes that were measured.

Interestingly, retail mobile ads, for example, were able to generate the greatest results for driving consumers into brick and mortar shops when those shoppers were already between 2 and 5 miles away from the store when they saw the ad. That represents a success rate that was 24 percent better than the average.

New mobile marketing strategy to launch through Swrve

| March 25, 2015

The advertising automation provider has announced that it is now prepared to begin a new “conversation”.

Swrve recently announced that it will be supporting a range of different types of “rich media” messages that will open the company up to mobile marketing that will allow for two way communication with device users, which is also known as “conversations”.

The announcement showed that there will be a range of different types of conversation available.

Among these mobile marketing opportunities will be interactive messages, video content, and surveys that allow that consumer to actually take part in the conversation, instead of simply receiving the information and moving on to whatever catches their attention next. This is a growing concept in advertising and it is one that is expected to become much more important over mobile devices at a very rapid pace.

Together, these mobile marketing features will enhance the overall experience for consumers and advertisers, alike.

New Mobile Marketing featuresThese features are designed to boost engagement above and beyond what can be accomplished simply by presenting the consumer with content and a message. This will encourage the consumer to enjoy a broader experience through interaction, which will, beyond boosting engagement, promote loyalty and, therefore, revenue for businesses that have embraced m-commerce, by way of a simple, non-technical service that is easy for everyone to use.

Swrve announced in its news release that revealed its willingness to take on conversations, that the increase in the existence, downloading, and use of mobile apps has formed “challenges for organizations when it comes to communications with users.” That said, by launching this new component to its services, the company has explained that it “re-imagines communication” over mobile devices and that it is supporting the delivery of real-time “perfect conversations” that can be held within the app that that the user has opened.

It will be interesting to see the usage, interaction, and results as this style of mobile marketing is adopted and the data that is collected by way of this technique will likely help to define the types of directions that will be taken by marketers and brands, in the future.