Tag: mobile advertisments

India’s mobile ad impression volume has grown by over 200% since 2013.

According to Opera Mediaworks’ State of Mobile Advertising report, since July 2013, India’s mobile ad impression volume has increased by 260%, making the country the most powerful driver in the Asia-Pacific market in this field, and the record growth is largely due to the rise in smartphone users.

Android is, without a doubt, the dominate platform in India.

There has been a huge shift across the country, with Indian consumers advancing from feature phones to smartphones. According to the report, the market is almost completely dominated by Android, which has a 41.7% share compared to iOS’ 0.4%.

The report from Opera Mediaworks learned that social apps and social sites rank as the most popular in terms of usage, which is consistent with the worldwide trend. However, for Indian users in particular, apps, education and gaming sites, and mobile app stores are a close second to the most popular trend.

Simple banner ads are the most common form of mobile advertising used.

Even though the ads that are used the most are common banner advertisements, sophisticated rich media ads are being used more and are finding success. The report found that even though rich media only makes up 3.2% of impression, these ads drive 26.6% of revenue.

Almost half of all ad impression (48.1%) were advertisements for mobile devices and games. That being said, classified ads also made up a significant percentage, with one in five impressions designed for the direct sale of personal transportation, such as bicycles, motorcycles, trucks and cars.

The CEO of Opera Mediaworks, Mahi de Silva, commented that future opportunity was the “biggest trend” that the report identified. The CEO elaborated by saying “Mobile users in India, who have shifted to smartphones, have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average.”

Among other subjects, the Opera Mediaworks report, which is the leading mobile advertising platform’s first India-focused report, included data on mobile consumption patterns, mobile device adoption, and ad types in the sub-continent.

New research has shown that by sending smartphone users discount offers, these consumers will head out and shop.

The results of research conducted by Forrester Consulting has now been revealed, and it has found that when mobile marketing includes the use of digital coupons that are received and redeemed by consumers through the use of their smartphones, those individuals are more likely to make a purchase to take advantage of the discount offer.

Even if these consumers don’t shop over mobile commerce, they will still use the coupons over desktop or in person.

Still, regardless of the fact that the vast majority chose to use the coupons received over mobile marketing to shop using a desktop computer or at a brick and mortar store, the research still showed that 25 percent of those who did act on the savings did so over m-commerce channels. The study was conducted in the United States during June 2014. It surveyed consumers with regards to the use of digital coupons.

This mobile marketing study showed that 33 percent of respondents switched to desktop to shop.

It also found that another 27 percent chose to head to brick and mortar retail locations in order to use the digital coupon and take advantage of the savings that it offered. Fourteen percent of the respondents said that they used the coupons they received in order to make a purchase over a tablet device. That said, the tablet figure was far larger than those who used mail order catalogs or call centers, which accounted for only 2 percent of the purchases that were made using the digital coupons.

The vast majority (55 percent) of the respondents said that they had found the discount offers after having conducted a search, and/or after having received one in an email (57 percent). About one in three said that they used an app related to coupons in order to discover savings opportunities.

It has been speculated that many of the people who responded to this mobile marketing technique by way of a purchase in store did so because they had researched the product or had specifically looked for a coupon while they were already in the store.