Tag: mobile advertising

Mobile marketing option unveiled by Voltari

| October 15, 2014

One of the more established providers of smartphone and tablet advertising solutions now has a premium offering.

Voltari Corporation, an established mobile media solutions provider, has now unveiled some of the future of its offerings, including a premium mobile marketing channel that is meant to open up a range of new opportunities for its current and prospective customers.

The name of this new channel is “Emporia”, which is being called a first of its kind within this marketplace.

The company has called its new mobile marketing channel the “first independent and transparent mobile channel for the purchase and sale of premium publisher inventory by a select group of advertisers.” Participants in Emporia will also include some of the leaders in the industry when it comes to data providers, as well as leading video and rich media ad unit hosts.

This mobile marketing channel was created in order to respond to an unmet need for practical and effective options.

mobile marketing option unveiledThe reason that Voltari developed Emporia in the first place is that the current offerings within this industry are greatly lacking when it comes to cost and effectiveness from both technology and service providers. This has led publishers to experience a considerable reduction in the advertising spend and has held back the value that is provided to advertisers by agencies.

Emporia has been designed to use the proprietary technology at Voltari, which pinpoints the engagement tendencies of each user in real time, across industry verticals. According to the acting CEO of the company, Richard Sadowsky, in a statement that he prepared, “Emporia will be an environment in which all the participants emerge as winners.”

Sadowsky also explained that the users of this mobile marketing channel will obtain engaging and high-impact ad units in the ideal moment. Publishers will be the primary recipients of the CPM, and advertisers will be able to tell that their mobile ads are being connected with premium content. These advertisements will be delivered to users through a method that will use the nature of mobile to its fullest. “We will be rolling out industry verticals in partnership with marquee specialty data providers and will be announcing our first data provider partnership in the next few weeks.”

Mobile marketing is the next step for Old Chicago Football Challenge

| October 8, 2014

The restaurant chain started on pen and paper, and brought the game online last year, now it’s moving up again.

After having taken its popular game, Beat the Leader, online in 2013 after it had previously been available only on pen and paper, Old Chicago is now going the mobile marketing route and is opening up the challenge to people with smartphones and tablets, as well.

So far, more than half of all of the Beat the Leader traffic has come from smartphone and tablet using customers.

That said, beyond the game, itself, Old Chicago has seen quite a dramatic shift, overall in the participation of their over ninety restaurants since mobile availability came into play. This just one more example of the importance of mobile marketing and compatibility when it comes to succeeding in today’s marketplace. More than 6 out of every ten participants, this year are now coming from mobile devices.

This helps to illustrate the trend toward mobile marketing and the effect it is having on consumers.

mobile marketingAmong the additional appeals for playing the popular game over mobile, this channel also provides customers with a far greater way in which to engage with and challenge other players who can be found all across the United States. As an added incentive, there are some great digital rewards available to players.

This new digital game was the result of a partnership between Old Chicago and Movement Strategy. This effort is proving to be a considerable success. According to the Movement Strategy co-founder, Eric Dieter, “With the improvements to the mobile experience we’re aiming for a 90 percent retention rate week over week – meaning users are returning to make picks and view leaderboards.” Comparatively, last year, that figure had been only 70 percent.

Mobile marketing has started to play a very important role in the restaurant world, from large fast food chains to single location mom and pop eateries. It has become a way to reach and engage consumers and to encourage them to stop in more often than they usually would, or to order more than they had planned, while enjoying every moment of the experience.