Tag: mobile advertising

The research found that the company is ready to take on the needs of app marketers in its ads.

A recent statement from Fiksu, a mobile marketing firm, has shown that the current forecast in social media marketing looks very good for Facebook in terms of effectively advertising smartphone and tablet apps.

The latest data is showing that the social network has the ability to encourage people to download the games.

Games are a considerable driver of the overall social media marketing ad revenue that Facebook has been experiencing. Earlier in 2014, Facebook initially rolled out its advertising network, offering app developers an opportunity to reach out to device users and encourage them to download their offerings. For many, this has become a golden opportunity that has brought them from relative obscurity into a level of relevance in the mobile app world.

That said, the successes of social media marketing ads for mobile app developers weren’t always obvious.

According to the Fiksu chief strategy officer, Craig Palli, the results seen for mobile app developers using Facebook for their ads were relatively disappointing for the first while. They showed low response rates. However, while advertisers have seen lower click through rates, at the same time, they are still seeing a better return on investment than they have been seeing via other methods and techniques. This was demonstrated by recent research that was conducted by Fiksu.

Along with Facebook, the firm also looked into eight mobile ad campaigns for apps, one of which was conducted by a game developer and a large retailer. As a whole, what was found was that ads for mobile apps on Facebook averaged a 1.16 percent click through rate. Similar ads on the mobile ad network at Facebook saw only a 0.34 percent average click through rate.

That said, though the social media marketing ad network saw lower response rates, it also experienced notably higher conversion rates. The ad network’s conversion rate was 26.28 percent, whereas the ads on Facebook, itself, saw a conversion rate of a considerably lower 16.61 percent. Moreover, the network ads saw a much higher average revenue per user ($3.64) than those on the Facebook app itself ($1.63).

In the United States, smartphone and tablet users are being targeted at a rate that is more rapid than other categories.

According to a recent report by BI Intelligence, mobile marketing is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first.

Traditionally, there has been a considerable gap between the amount of time spent on mobile devices and the ad money for the channel.

The users of smartphones and tablets have been spending a rapidly rising amount of time on those devices, to the point that it is very significant, and it is still growing. That said while the amount of money spent on mobile marketing is also on a rapidly rising path, it remains quite tiny when compared to the amount of time that users are spending on the devices. The BI Intelligence report shows that this disparity is about to start to narrow, as marketers start to more readily embrace mobile optimized advertising formats.

Among these optimized types of mobile marketing are native ads and interactive rich media.

As the improvement of targeting continues, says BI Intelligence, there will also be an increase in the number of advertisers that will discover the ways in which the mobile advertising platform can effectively be utilized.

The prediction from the report was that by 2018, the mobile ad spend in the United States will reach almost $42 billion. This will be the result of a 43 percent five year compound annual growth rate starting in 2013.

The report examined some of the most important and successful mobile marketing formats, which include the user of social, video, search, and display. The report provided considerable insight into the firm’s predictions with regards to the areas that will see the largest amount of spending from a mobile advertising budget, while looking at the overall performance that may be expected from the ads produced for smartphone and tablet screens.