Tag: mcommerce

Braintree mobile payments to include Visa Checkout

| September 9, 2016

Both PayPal and Visa announced that the credit card service would soon be available to the platform’s merchants.

Visa and PayPal have both announced that Braintree mobile payments using merchants will soon have access to Visa Checkout. Braintree is PayPal’s payment processing company catering to online companies. Some of the more notable brands using these mobile payments include Uber, Pinterest, Airbnb and Evenbrite.

With Braintree, merchants can accept a spectrum of different types of online payment options.

The Braintree mobile payments platform lets merchants accept transactions by way of a mobile app, online and in-store. Soon, it will also include Visa Checkout as an option. In this way, Visa cardholders will be able to make a payment to these merchants using any connected device. Visa Checkout is already being used by several online merchants including Walgreens, Best Buy and Starbucks.

A statement from the credit card company pointed out that Visa Checkout will bring familiarity to Braintree mobile payments.

Braintree mobile payments - Open Sign with VisaVisa senior vice president of digital solutions, Sam Shrauger, said “With the Visa card at the center of the payment experience, Visa Checkout brings familiarity and trust to digital shopping offered by Braintree’s customers — some of the most innovative merchants driving eCommerce and mCommerce today.” He also added that Visa is “thrilled” with their new partnership with Braintree and PayPal for improving the way credit cards work on any connected device.

Merchants in the United States will gain access to Visa Checkout through the Braintree SDK in early 2017. The seamless integration of that SDK makes it possible for merchants to enable new buying experiences and payment options. At the moment, there are 14 million consumer accounts with Visa Checkout as well as thousands of merchant accounts.

This new agreement between PayPal and Visa has arrived at a time when some of the heat has eased in the rivalry between the two companies. They announced a strategic partnership in July. That brought the largest global payment network together with the biggest digital payments network. With Braintree mobile payments there will be improved choice for consumers paying with PayPal accounts. The companies feel this is taking them both “on a new path.”

Location based services have high appeal for connected shoppers

| August 25, 2016

A recent survey revealed these mobile commerce features are sought after by consumers.

Zebra Technologies held a global survey revealing location based services are sought-after by consumers. The number of shoppers interested in using geolocation technologies while in-store is rising quickly.

Among the geolocation features most sought by consumers are digital shopping maps and mobile coupons.

Fifty one percent of shoppers are interested in mobile coupons sent through location based services, said the survey. These consumers want discount opportunities provided in-store by way of mobile devices. Another 49 percent said they are interested in receiving email receipts instead of or in addition to paper copies. Moreover, 45 percent said they are interested in digital shopping maps provided in-store on their phones.

The research examined global digital shopping habits including interest in location based services.

Location Based Services - Mobile ShoppingZebra Technologies published their findings in their annual Global Shopper Study. Also reported in the study were additional mobile commerce trends. Among them was that 76 percent of shoppers enjoy the in-store shopping experience. Furthermore, 50 percent of consumers think online and mobile technology solutions improve their experiences. They feel the retail experience is enabled and enhanced with this tech.

Over half – 52 percent – of shoppers say they have showroomed. Showrooming is the practice of looking at an item in store before purchasing it online at a better price. In addition, slightly more than one third – 33 percent – of shoppers said they most enjoy the chance to shop online and pick up their purchases in-store. This indicates that many people want to shop on their devices and obtain their items at the retail store.

Among the leading barriers to mobile commerce and location based services is a lack of trust in security. Large data breaches in the news headlines have made consumers wary of online and mobile shopping. Only 5 percent of consumers say they fully trust retailers. Still, nearly 80 percent said they would share a certain amount of information with retailers, regardless of less-than-perfect trust. Also, 64 percent of consumers value companies that offer features to customize the way personal information is collected, stored and used.