Tag: mcommerce

Applications are now being used to help enhance the rate of customer engagement while shopping.

Marketers are continuing with their rapid adoption of techniques to reach consumers via smartphone and the popularity of mobile commerce apps is a new reflection of that attitude. A new report suggests that these marketers are using mobile applications as a new way of reaching their target audience.

The report was titled “Quantifying the Rise of Mobile Apps & The Value of Deep Linking.”

That report was published by The Relevancy Group in conjunction with Branch. The research data indicated that almost 45 percent of marketers are now developing and launching mobile commerce apps to enhance customer engagement. Furthermore, over 40 percent of marketers are looking to mobile apps to boost brand loyalty. About that same percentage of marketers are also using applications for the purpose of driving sales.

Marketers recognize the increasing value of mobile commerce apps to drive revenue.

When asked their opinion about the effectiveness of m-commerce apps in driving revenue, marketers ranked them as fourth on the list of most effective channels. Above applications in terms of their effectiveness were: display advertising, social media marketing and email marketing.

According to Branch’s Todd Patton, “Email marketing remains an important part of your marketing efforts.” Furthermore, “Email is the best channel to directly reach potential customers and loyal supporters, “ he said.

At the same time, marketers acknowledge that email marketing can be very effective while at the same time being easy to use. It remains a central marketing tactic for brands due to the simplicity of the tools required in order to reach customers. It is quick, cost effective and it reaches people on virtually any connected device.

A previous Adestra and Ascend2 report called “State of Digital Marketing – Benchmarks for Success,” showed that 61 percent of marketers feel email is the most effective marketing technique. Only 23 percent felt that it was the most challenging tactic to effectively execute.

That said, 38 percent of marketers felt mobile marketing was the most challenging to execute. Still, its effectiveness appears to have made the challenge worthwhile considering the rising number of mobile commerce apps being produced.

An Astound Commerce survey showed that people are shopping on smartphones more than ever.

The results of a new mobile commerce growth rate study have been released by Astound Commerce. The study was based around a survey titled “Mobile Accelerates to the Express Lane.”

The report illustrated the m-commerce sales trend in the United States and where they will reach this year.

The study results indicated that the American Mobile commerce growth rate would bring sales to $130.92 billion by the close of the year. This means that it will make up 33 percent of the overall e-commerce sales completed this year. Moreover, in the prior 12 months, there was a 40 percent year over year increase in discretionary spending in mobile commerce. In e-commerce, that figure was markedly lower, at 11 percent.

The mobile commerce growth rate also impacted other parts of the shopping process aside from purchases.

The Astound Commerce report indicated that buying was only one component of the mobile commerce journey. People are also using their smartphones to research products. Among the survey respondents, 40 percent said they read their emails and would frequently visit retailer sites at the same time. Moreover, another 40 percent said smarphones make the shopping transaction process faster.

Consumers have developed a heavy reliance on their mobile devices. They will frequently consult their small screen gadgets before other channels. This includes both shopping in-person at brick and mortar stores and visiting e-commerce sites. Fifty five percent of device users will research products on their smartphones ahead of going to a store in-person. Moreover, 42 percent said they look into products on their smartphones and tablets while in-store.

The mobile commerce growth rate was greatly influenced by certain specific factors. For instance, 68 percent of shoppers feel relevant product search results are important. Fifty nine percent value seeing high-quality product images. Another 49 percent said they appreciate it when detailed product reviews are made available for them to read before purchase. A whopping 98 percent felt it was important for consistency to exist throughout all channels. A product’s price should be the same from a given merchant regardless of whether the purchase is made over m-commerce, e-commerce or in person.