Tag: mcommerce

The massive online marketplace has brought in AR tech for even faster buying abilities.

The iOS version of the Amazon app is now giving customers the opportunity to take advantage of Flow and augmented reality to help shoppers to be able to shop even faster and easier by scanning items in real life so that they will be able to instantly buy them from their own mobile commerce shelves.

This is making mcommerce headlines around the world as it changes the entire nature of shopping.

The idea is that a consumer at home would be able to spot an item that needs to be replaced or replenished and could simply pick up their mobile devices to scan it so that it could be automatically ordered. Undoubtedly, Amazon must also be hoping that consumers will also use this opportunity to order products from them while they are standing in another company’s brick and mortar retail stores.

The company expressed that using this augmented reality experience could make shopping as short as two seconds.

In fact, through the use of this technology, the shopping experience could be even shorter than that, once the consumer is truly familiar with this new version of mobile commerce. The Flow app was first launched in 2011 as a form of augmented reality software, and now its integration with the iOS version of the Amazon mobile app makes it possible for an item to be identified by aiming the smartphone camera at it so that Amazon can then find its replacement in its massive product inventory.

This image recognition function has been upgraded from previous techniques that involved barcode scanning, or searching by entering a product name and conducting a query using a manual search function on the website. If the image recognizer is not capable of identifying the item, the users are still able to fall back on the old fashioned searches or barcode scans. Reportedly, some of the most Flow compatible products are DVDs, CDs, video games, and books.

Once products have been scanned through this augmented reality mobile commerce experience, they are saved into a search history, which will make them even easier to reorder.

Mobile apps development presents encouraging market outreach opportunities to companies

Many services became millionaires overnight via developing highly addictive mobile apps games. Companies can benefit immensely by providing a unique user experience to its target audience. Besides, the data analytics advantage of apps usage data is crucial in developing effective business policies.

There are several considerations in selecting a suitable service for the purpose. Overall, you need to verify the creative expertise of the coders to develop an engaging user experience. Mobiles are essentially highly personal gadgets. The app must be able to connect personally with the target demographic.

The choice of platform

The platform conflict between iOS, Windows, and Android is the primary critical issue in choosing a mobile development agency. Since iOS and Android are fiercely competitive, it is difficult to develop cross platform apps. For many webmasters, the choice of app platform is automaticalIy the same one he/she is comfortable using. If you still require an app to perform on both leading mobile operating systems, look up an advanced programming service. Check the following aspects:

• Highly automated form-dependent development
• The drag-n-drop programming protocol
• Integrated Development Environments (IDEs) with WYSIWYG
• Usage of automated code translators

You may choose your app platform irrespective of your personal usage preference. Essentially, you need to research the mobile usage pattern of your target audience. Discuss with the developers on whether they can employ advanced analytic parameters at identifying definitive target outreach traits. If your audience is more available over Android than on iOS, the choice of the platform is obvious. The company should be able to assist you on researching the mobile usage stats. However, in whichever platform you select, the experienced developers should be able to deliver an engaging user experience.

Ensuring optimum performance features

You have to ensure the maximum performance capacity of the apps. The choice of the mobile development platform is crucial. The mobile development service must be able to guarantee the following aspects.

• Effective server end management of back-end data
• Capabilities of network identification
• Secure on-device storage arrangements
• Extensive mobile friendly coding (confirm the experience of the coder in the preferred platform)
• Strong testing and analytics features
• Neat data-transfer protocols

Innovative with the latest trends

Digital coding is essentially an open discipline. Programmers have been working with different coding approaches in delivering optimized user experience. The key target of developing a mobile app is to create a neat one with minimum coding. The loading time and fluency of activity are two essential foundations in determining apps popularity. Usage of neat codes is essential to have light applications. Find whether the service frequently engages in brainstorming sessions to upgrade the approaches. The company must be in touch with the latest developments in the field. There are virtually millions of apps. You must be able to present an intriguing user experience via the creative coding approach.   

Confirm security concerns

The recent spate of revelations in the NSA surveillance systems indicate that the Government spying agency looks into the apps even to collect and archive user data. This proves the vulnerability of the apps from external hacking attacks. You need to confirm whether the service is in track with the latest developments in the field. Verify the authentication framework of the mobile development service. Call up the company in discussing your concerns. Check the various aspects of ensuring digital security.

Look up the parameters of on-device encryption, secured client/server communication, administrative control access, and offline authentication. Ensuring the security parameters is essential in relating with the confidence of your target demographic. In specialized business apps, the confidentiality aspect is of utmost importance.

Author Bio: Gabriel Stevens is a veteran Android apps developer at http://bigdropinc.com/. He is one of the brains behind a top performance fantasy games app. He keeps track of the latest traits in mobile development technology. Stevens currently works as the lead coder in a major Brooklyn service.