Tag: mcommerce

Consumers are finding that mcommerce was alright for a date or two but seem less interested in a long term relationship.

According to a recent study, many consumers have now tried mobile commerce and are starting to become disenchanted with its frustrating, slow, clunky, and tiny experience.

Some analysts are now wondering if mcommerce could have been a fad and that larger screens could come back.

Evidence of this was revealed in research conducted by PwC U.S. Retail & Consumer practice. What they found was that when it comes to the way that shoppers now feel about mobile commerce, it seems that they are starting to see the experience as old news and that it was more a matter of hype and novelty than actual practical convenience. Many consumers find that the screens on their smartphones are simply too small to comfortably shop and that the mcommerce website experience provided by retailers is just too clunky.

Instead of mobile commerce, many consumers are now returning to their laptops and desktops.

The report issued based on the study used responses from 15,000 online shoppers worldwide. The conclusions drawn from this data are that retailers will need to step out beyond the attempt to simply make sure that they have an omnichannel presence to ensure that they are actually meeting the growing expectations of their customers. It also pointed out that while shoppers are increasingly open to using their smartphones and tablets to compare and to buy, they are also rapidly becoming disenchanted with the experience once they do give it a try.

Among the American respondents in the study, 37 percent said that the concerns over security are preventing them from using their smartphones for making a purchase. Another 33 percent said that the screen is simply too small, while 32 percent said that they don’t actually own a mobile device.

The advice that was given by the report was that many retailers might actually be better served by giving up on expanding their push for mobile commerce platforms and placing a greater focus on what their shoppers actually want. It isn’t that the report claims that there is no future for mcommerce. In fact, they stated that consumers see multichannel shopping as a given. However, the complexities and cost of this experience are proving to be too great for many retailers and have yet to offer adequate rewards. For the sake of survival and current success, some businesses may be better off placing a far better focus on what they know actually works.

While the stats from smartphone and tablet revenues continue to head upward, most shoppers still don’t m-buy.

The results of a new mobile commerce survey are in, providing a considerable amount of new insight into the habits of consumers that buy products and services over their smaller screen devices such as smartphones and tablets.

While the trend is definitely growing, it still appears to be driven by the minority of shoppers.

Also interesting, according to this Fits.me mobile commerce survey, were that 97 percent of the clothing purchases that were made by consumers were from home or work. Only 1 percent of the respondents said that they purchased the clothing while in-store using the WiFi from that location. The survey involved the participation of 1,027 smartphone or tablet using consumers and investigated their habits and opinions toward online shopping and ecommerce as a whole

It found that mobile commerce accounted for about 30 percent of clothing purchases made online.

Despite that fact, only 15 percent of the participants in this study had used their smartphone or tablet to make their previous online purchase overall. Among all of the respondents, only three had used their data plan to complete the most recent transaction online.

According to the Fits.me chief exec and co-founder, Heikki Haldre, “This survey gives the transactional statistics published in other reports some much-needed context about the shoppers that are driving those figures.”

This is important as previous recent mcommerce surveys have made it look as though the channel is taking off like a runaway freight train, but it never actually gave any indication as to who the shoppers are and which ones are actually behind those impressive looking figures. As it turns out, it is a smaller crowd than had previously been assumed.

The research also showed that among the respondents, 85 percent had used a desktop or a laptop computer to complete their most recent purchase online. Eleven percent had used a tablet, while online 4 percent had used a smartphone, and a mere 1 percent used one of shop’s in-store kiosks for completing their most recent online order.