Tag: mcommerce

This year is helping to prove that smartphone shopping is growing quickly, but is still a fraction of the whole.

A new industry forecast has been released by eMarketer with regards to retail mobile commerce and its predictions that this channel for shopping will grow in size by 37.2 percent, to reach $57.8 billion, when compared to having been $42.1 billion last year.

The projections also showed that they expect mcommerce to reach $132.7 billion by the close of 2018.

In 2014, mobile commerce in the United States will make up about one fifth of all retail online shopping in the country. However, at the same time it will make up only 1.2 percent of the total retail sales. Therefore, while the report from eMarketer does show that while this channel is having a growing impact on the sales that are occurring on the internet, when it comes to the actual sales made as a whole, it still represents only a tiny sliver.

Included in this mobile commerce estimate are products and services ordered online on a smartphone or tablet.

That said, it does not include the purchase of travel reservations or event tickets in these statistics. In 2014, the report predicts that tablet commerce will make up nearly two out of every three mobile based sales. This is also expected to rise to account for 75 percent of the sales over these devices by 2018. This aligns with the predictions that have been made by previous studies from a range of different sources, which indicated that tablets are the preferred shopping device of mobile consumers when it comes to actually making a purchase.

The mobile commerce research has predicted that sales online (over mobile or PC) will increase by 15.5 percent, this year, to bring them to $304.1 billion. This is an increase over last year’s $263.3 billion. Growth in sales online will make up more than 20 percent of the total retail sales increases in 2014, said the repot. However, at the same time, it also indicated that it will make up only 5.8 percent of the American retail sales total of $4.7 trillion for this year. That figure should grow by nearly 9 percent by 2018.

The second largest fast food hamburger chain the United States is headed to your local smartphone.

When measured by volume, Burger King is the second largest hamburger fast food chain in the U.S. and it is now expanding even further by moving into the mobile commerce sphere with a new smartphone app.

The mobile app will be rolled out to allow food to be purchased in advance on a customer’s smartphone.

The goal of this foray into mobile commerce is to try to boost its appeal to younger customers. This mcommerce strategy will be introduced in April and should be rolled out into all of the over 7,000 American Burger King locations within “a few months”, says a company spokesperson, Bryson Thornton. They will likely be adding the option for customers to be able to order their drinks and food ahead of time so that they can pick it up in store.

To start, the mobile commerce app will provide customers with coupons that they can redeem for deals.

Mobile coupons have become a very successful part of smartphone based marketing and it looks as though the burger chain will be using its app to appeal to consumers from the very start through these discount and deal opportunities. The app will also provide customers with nutrition facts about the various foods that are sold by the chain quick service restaurant.

Burger King has also been working its way into the mobile payments arena, as this option has also become increasingly popular among customers in the age group that they are targeting with this mcommerce effort. The app will allow a “virtual card” to be loaded on a customer’s smartphone, within the app. This card can be filled with funds that can then be used for purchasing food and drinks in the same way that a gift card would be utilized.

The primary competition of Burger King in the fast food environment, McDonalds, has also been testing a mobile commerce app that would provide its own customers with similar types of options over their smartphones, including information and payments, among other features.