Tag: m-payments

Mobile payments give m-commerce a shot in the arm

A recent report from MEF has shown that uptake is driving a broad range of activities over this channel.

The Global Consumer Insights Series on Mobile Money has now been released by the MEF, and it has revealed its belief that mobile payments are among the primary drivers in m-commerce as well as the consumption of a broad range of other types of content over that channel.Mobile Payments Gives M-Commerce Shot in the Arm

The report was based on an analysis of data from 13 different countries.

This included the answers to survey questions from approximately 10,000 respondents. This data pointed out a number of global and regional trends in the uptake of mobile payments and the ways in which this adoption was stimulating growth across other areas in this channel. The report showed that last year, 15 percent of users of mobile media had made some kind of digital purchase over a smartphone or tablet.

Wallets were the most popular form of mobile payments that were used by the respondents.

The largest group of those that had used these digital transactions (representing 7 percent of the total number of respondents) had used mobile wallets, particularly those that used NFC technology to verify and complete the transaction.

The research from this report was conducted along with On Device Research. It has underscored the importance of users of smartphone based money to the overall m-commerce marketplace. They pointed out that the individuals who are already using digital transactions over smartphones and tablets are 26 percent more likely to make a purchase over their mobile devices.

Worldwide, a tremendous 91 percent of those digital money users also made some kind of purchase over their gadgets in 2013. Comparatively, among all mobile consumers, 65 percent did the same.

Users of mobile payments are also the ones who spend the largest amounts on individual purchases. In fact, they have a 10 percent lower likelihood of making a purchase of a low value. Moreover, their purchases are 14 percent more likely to be within the mid-value range. That said, they are not only more likely to make more purchases, but they also take part in a broader range of activities over that channel, such as scanning QR codes (12 percent more likely), make a charitable donation (11 percent more likely), or use location based services (10 percent more likely).

Mobile payments in the Philippines enjoy important partnership

Hybrid PayTech is now working with Smart eMoney to provide the country with smartphone transactions.

The announcement has just been made by Hybrid PayTech World Inc. that it has partnered with Smart eMoney Inc. (SMI), the Smart Communications Inc. financial services subsidiary in order to provide Philippines with new mobile payments options and services.

The two companies are collaborating for a brand new transaction platform ecosystem.

The purpose of this new platform is to give retail and enterprise businesses in the Philippines with new mobile payments opportunities. This new agreement will have SMI using the HybridVIRTUO Ecosystem platform for rolling out a new smartphone friendly point of sale system. This will include a range of different solutions that are touted as being easy to integrate with PoS systems that are already in place.

The platform will make it possible for SMI to deploy a complete mobile payments suite for businesses.

Philippines mobile paymentsThis system will be designed for a wide range of device compatibility, to work with mobile devices based on Android, iOS, BB, and Windows 6, 7 and 8. The platform from Hybrid, which makes it possible for interoperability from multiple types of devices is based on audio-jack or Bluetooth transaction acceptance units.

It will give SMI clients the ability to receive transactions through mobile PoS MasterCard credit cards. This is designed to make accepting the cards and the processing of the transaction quick and convenient.

There are also plans in the works to make it possible for SMI to offer online debit through the use of a PIN system. This would make it possible for smartphones to be used for transactions through Philippine Automated Teller Machine (ATM) cards. Other mobile devices that could be used for this purpose will be tablets and mobile enterprise devices.

Beyond being compatible with all major smartphone platforms – as well as the major and local device brands – the mobile payments system is also compliant with Payment card Industry Data Security Standards (PCI-DSS). That is the worldwide security standard that is meant to help to considerably reduce the risk of data fraud through the evaluation of account data security and an assessment of the network architecture of an organization, in addition to its security policies, software design, its procedures, and its protective practices.