Tag: m-commerce

Mobile internet to explode in value by 2018

| June 1, 2015

It is estimated that it will be worth even more than Apple in only three years from now.

As smartphone penetration starts to approach its maximum possible capacity, the sales of these devices has slowed quite a bit, but at the same time, the use of the mobile internet, and its value, has been rapidly rising.

By the year 2018, smartphone sales will have dropped to less than 10 percent per year.

Over the last ten years, mobile networks have seen only 5 percent growth. That said, there are areas where growth has been sky high. Among them is in the mobile internet, which is considered to be one of the areas in which growth is the greatest in the smartphone and tablet industries. Even as Apple continues to take off and Xiaomi is headed upward, nonstop, the m-internet is reigning over them all.

A recent forecast has predicted that from now to 2018 there will be a near tripling in the revenue growth over the mobile internet.

mobile InternetThe forecast was issued by Digi-Capital, which has predicted that last year’s revenue growth of $300 billion will take off to reach $850 by the close of 2018. This means that the market over which Apple has been ruling could soon be worth more than that company, itself.

Even though the smartphone and tablet based internet is already vast, it is in a constant state of evolution. Mobile commerce is the core of its growth and it explains why many tech and financial giants are looking in that direction for their investments. These sectors, as well as mobile marketing, are playing a continual game of leapfrog with the also lucrative in-app purchasing segment. By 2018, it looks as though in-app purchases will be holding a solid second place to m-commerce’s lead.

Also contributing to that shift in the balance on the mobile internet is that app developers are currently seeking to recreate their business models in order to overcome the barriers presented by a rapidly shifting marketplace. As consumers change their expectations and demands, applications and their various revenue generating components, must redefine themselves just as quickly.

M-commerce shopping habits go far beyond the actual purchase

| May 25, 2015

More research indicates that mobile shoppers do their research on smartphones and tablets, but buy elsewhere.

According to the results of a survey that was conducted by TimeTrade, a consumer experience specialist, m-commerce is alive and well, but consumers are not necessarily using it for making purchases as much as they are investigating the products, services, companies, and brands, that interest them.

After they have informed themselves over mobile commerce channels, shoppers will make purchases elsewhere.

The information that consumers are obtaining over m-commerce is usually found over digital and social channels of different forms. The research looked into the buying habits of shoppers, with the intention of discovering some insight that would allow retailers to be able to enhance and polish the experience that they provide to their customers. What the research results have shown was that retailers are discovering that the more personalized the in-store experience can be, the better and more lasting the impression and brand loyalty they crate among shoppers.

This m-commerce trend has caused retailers that had previously been online-only to open up brick and mortar shops.

M-Commerce - Mobile ShoppingEqually, consumers have also stated that when it comes to their own shopping habits, they would still rather go to a physical store so that they will be able to check out the actual product and make their final purchasing decisions. They do enjoy the opportunity to obtain more information about an item that they are considering, by using their smartphones or tablets, but after they have informed themselves, they will often move on to the brick and mortar shop to complete the transaction.

Among the respondents to this mobile commerce survey, 65 percent said that if an item that they want to buy is available at a store that is located nearby, they would prefer to make the trip to that location in order to shop, instead of placing an order over a smartphone or tablet. The primary reason that was given for that preference was that they wanted to be able to “touch and feel” the product before buying.

The respondents also said that when they are seeking to make a purchase, only 13 percent would actually buy over m-commerce, while 42 percent of them had never actually bought anything over a mobile device.