Tag: m-commerce

UK is the world’s second largest mobile commerce market

| July 3, 2015

Report shows that UK has become the second largest mobile commerce market in the world

The United Kingdom has become the world’s second largest mobile commerce market, according to a new report from Criteo. This means that the country is only second to Japan when it comes to mobile transactions. Consumers in the UK have shown a great deal of support for mobile commerce, largely due to its convenient nature. Companies that specialize in mobile commerce have found a significant degree of success in the country, as well.

46% of all online transactions in the UK are made on a mobile device

According to the report from Criteo, approximately 46% of all online transactions made in the United Kingdom are now made through smartphones and tablets. Among consumers, mobile payments appear as a more secure way to conduct commerce. Mobile devices are also very convenient for many people, offering them a way to shop for and purchase products whenever they want to. Notably, many consumers prefer to shop from a variety of devices, with only a few being happy to shop on one specific platform.

Mobile apps make it easier for consumers to shop online

UK Mobile Commerce MarketThe report notes that mobile apps have played a major role in the growth of mobile commerce in the UK. These apps have made it easier for consumers to shop online and make purchases with their devices. Approximately half of all mobile transactions being made are coming from these applications, with conversion rates much higher in apps than on mobile websites. While mobile sites are not performing as well as applications when it comes to conversion rates, retailers are still being urged to optimize their sites to better accommodate mobile consumers.

Mobile commerce expected to continue growing in the UK

Mobile commerce has become a powerful force in the United Kingdom. Retailers are beginning to become more mobile-centric in the hopes of better engaging a new generation of consumers. Mobile commerce is expected to continue growing quickly in the UK, especially as more companies enter into this space with their payment platforms.

India continues to experience a mobile commerce revolution

| June 22, 2015

Commerce is evolving rapidly throughout India

India is undergoing something of a commerce revolution. The country has become a very prominent mobile market, with smartphone ownership skyrocketing over the past few years. As the mobile space becomes more prominent, retailers are beginning to change their approach to the digital space. Myntra, one of the leading fashion e-commerce companies in India, shut down its website at the beginning of this month, opting instead to become completely mobile-centric.

Retailers are abandoning traditional websites in favor of apps

Myntra is not the only company that is doing this, of course. Several others have begun shutting down their websites in order to focus their efforts on the mobile space. These companies see great promise in the mobile commerce world and believe that their websites are not as effective at engaging mobile consumers as applications are. Apps have become one of the easiest ways for consumers to shop for and purchase products and this fact has not gone unnoticed among retailers.

Companies see great promise in the mobile commerce space

Mobile Commerce - Mumbai, IndiaAs mobile commerce continues to grow, consumers are being exposed to new ways to shop for and purchase products. Companies like Flipkart, which has long been the leading mobile commerce company in India, are beginning to change the way they do business, focusing more specifically on the mobile space rather than placing their hopes on the continued prevalence of traditional forms of commerce. Physical retail remains the most powerful force in India’s commerce space, but this may not be the case as retailers continue to become heavily invested in the mobile commerce sector.

Foreign companies are adding momentum to India’s mobile commerce revolution

Mobile shopping is thriving in India. The country is becoming the most attractive mobile market in the world and has begun attracting attention from companies in other countries that are involved in the mobile space. These companies are contributing to the growth of mobile commerce in India, investing in companies that are powering the mobile revolution of the country.