Tag: m-commerce

Crowd Mobile acquires prominent mobile payments firm

| September 22, 2015

Crowd Mobile announces its acquisition of Track Holdings

Crowd Mobile, a company operating within the mobile space, has announced the successful acquisition of Track Holdings, a leading mobile payments specialist based in the Netherlands. Through the acquisition, Crowd Mobile seeks to accelerate product launches and improve its promotional campaigns in markets throughout Europe. Crowd Mobile have been involved in the mobile payments space for some time and has been working with several companies in order to establish a stronger position in the mobile space as a whole.

Mobile commerce continues to expand throughout the European market

Europe has become a major mobile commerce market, with many consumers relying more heavily on their mobile devices to shop online for products and services. Retailers throughout Europe have begun to rely on the mobile space in order to effectively engage consumers and some are even beginning to support mobile payments in their physical stores. Over the coming years, mobile payments are expected to become much more prolific throughout Europe, especially in countries where smartphone penetration is high.

Track Holdings has managed to find success in the mobile payments sector

Mobile Payments AcquisitionTrack Holdings has proven to be a profitable mobile commerce business, which may be a boon for Crowd Mobile. The fact that Track’s mobile commerce platform is profitable, it may be able to provide Crowd Mobile with strong revenue growth. It may also allow Crowd Mobile to better engage a wider range of consumers, many of whom have been looking for access to a mobile payments platforms that suit their interests and needs.

Acquisitions continues to become more common in the mobile payments space

Mobile payments continue to expand throughout the world and acquisitions are becoming more common within this sector. Several companies are looking to acquire those that have shown that their mobile commerce platforms are successful. Such acquisitions are expected to lead to vast improvements in the mobile payments space. Large organizations competing with one another is expected to bring about the use of new technology that makes mobile commerce more secure as well.

Women are leading the way in mobile shopping

| September 18, 2015

Report shows that women are beating men when it comes to mobile shopping

BI Intelligence has released a new report that shows that women are leading the way when it comes to mobile shopping. Women have shown that they are more willing to shop online with their mobile devices, as this represents a more convenient form of shopping. Mobile shopping is particularly prevalent during the holiday season, when consumers are interested in avoiding large crowds that flock to retail stores to get their shopping done.

Product research is more common among women than men

Of those shopping in the United States that have said they have made a purchase with a mobile device over the past month, 66.5% of them were women, with 33% of them being men. In 2013, men were leading when it comes to mobile shopping. They were also spending more money while using their mobile devices. The report shows that women are more actively researching products with their smartphones and tablets. They use their mobile devices to find the location of stores in their area as well.

Women seek out special offers more than men do

Mobile Shopping being Led by WomenThe report shows that women are more likely to be affected by the offering of mobile coupons, which they can use to save money, and marketing campaigns. Women are more inclined to look for special deals that they can take advantage of and save money while mobile shopping. Men do this as well, but they are less likely to take advantage of deals being offered by retailers.

Women may have a significant impact on how retailers engage the mobile commerce sector

Mobile commerce has become quite prominent in the United States, where many consumers have expressed interest in shopping for and purchasing products with their mobile devices. As women have become the dominant demographic when it comes to mobile shopping, retailers may be tailoring their marketing campaigns to engage women more directly. Women may also influence the way that retailers approach mobile commerce to some degree, as they represent a greater portion of the market.