Tag: m-commerce

A recent Instart Logic survey has identified the reason behind certain m-commerce habits.

New research has provided a considerable amount of insight into the driving forces behind some of the most important consumer mobile shopping habits, providing a better understanding of what factors come into play when deciding where to spend money.

The research was conducted in the form of a survey by Instart Logic and was conducted in the U.S.

There were 2,000 American consumers who participated in the survey and shared their mobile shopping habits in order to make it possible to better understand what was driving them. The research indicated that consumer confidence in a given brand is heavily linked to the quality of an individual’s experience while taking part in mobile commerce. It was also determined that a clean site that is light and quick to load generates a better response from shoppers.

A large number of people are using their smartphones and mobile shopping features as a part of the choosing process.

The research findings stated that 62 percent of American adult consumers said that their mobile phones were used at some point in the complete shopping process, from discovery, to product research and even to actually buying the product. Among those who did use their mobile devices at some point in the shopping process, 77 percent said that they used m-commerce as a part of their initial research. Another 73 percent said their mobile devices were used for reading about product information and reviews.

Over three in every four shoppers indicated that using mobile commerce activities was helpful to their shopping success. Among them, 73 percent said they liked the convenience of shopping over mobile devices. Another 72 percent said it was appealing because it was always available.

More than half of the survey respondents said they would be making the same purchases over their smartphones that they would make from within a brick and mortar shop. Among them, 74 percent said that the deciding factor between mobile shopping and buying in person was the price they could find for the product they were seeking to purchase.

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

A growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.