Tag: m-commerce

Shopify launches new app to make mobile commerce simpler

| November 17, 2015

Shopify introduces Sello, making it easier for consumers to sell products in the mobile space

With more people entering into the mobile commerce landscape, some are finding shopping and making purchases with their mobile devices somewhat difficult. They are also finding it somewhat complicated to sell products in the mobile space. To resolve this issue and make mobile commerce somewhat simpler, Shopify has launched a new mobile application, called Sello. The app is free for both iOS and Android devices and is designed as a convenient way for people to participate in mobile shopping.

Sello aims to increase the convenience of mobile commerce, allowing more consumers to sell products

Sello is meant to allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone. Sello is not geared toward merchants that have significant comfort in the mobile shopping space, rather it allows a wide range of people to sell products in much the same way merchants do through Shopify’s primary platform. Shopify suggests that the average consumer has found it challenging to sell products online in the mobile space, but Sello may be able to change this.

Casual selling has been somewhat challenging for consumers in the mobile space

Mobile Commerce - New Mobile Shopping AppConsumers have long found selling products through conventional e-commerce platforms somewhat convenient. As mobile devices become more prominent, however, these sellers are beginning to focus more heavily on the mobile space. Finding convenient ways to accomplish this has been difficult, but Sello’s ability to interface with social networks could make mobile shopping and selling easier, allowing more consumers to participate in mobile commerce more often.

Shopify has taken note of the rise in casual selling

Shopify has a great deal of experience in the mobile commerce space, having provided many retailers with a wide range of services in the past. Sello represents a first for Shopify, which had been focused on established merchants for much of its existence. The rise in casual selling has lead Shopify into new territory, hoping to better engage consumers and make them more comfortable with mobile commerce as a whole.

Canada’s commuters show support for mobile commerce

| November 13, 2015

Commuters are interested in shopping with their mobile devices

Many Canadians commute to work, and a growing number of these people are beginning to shop on their mobile devices while commuting. A new survey from Ipsos Reid shows that more people are becoming involved in mobile commerce. These consumers have found that they can shop in a convenient manner without having to visit a physical store and mobile commerce allows consumers to conduct their shopping while traveling.

Mobile commerce continues to gain traction with consumers, especially those with long commutes

This increasingly prominent trend has given rise to the term “commuter commerce,” which specifically refers to those participating in mobile commerce while commuting. The survey from Ipsos shows that approximately 14% of people engage in this form of shopping, with 75% of commuters noting that they would consider mobile shopping if they needed to but products. Those that did make purchases from a mobile device while commuting noted that they did so in a variety of manners.

Consumers appear to be most interested in purchasing tickets and clothing

Commuters & Mobile CommerceTickets for entertainment events were among the most popular products purchased by consumers on mobile devices. Clothes were also quite popular, with 62% of consumers noting they used their mobile devices to purchase these products. The survey showed that 70% of respondents said that they would like to browse their favorite stores while commuting. This may put more pressure on retailers, many of whom have not yet embraced the world of mobile commerce.

Mobile commerce continues to grow and place pressure on retailers to adapt

Mobile commerce is quickly becoming a powerful force in the Canadian retail space. Many merchants have found that their customers are becoming more reliant on mobile devices, using these devices to either research or purchase products while in physical stores. As this trend continues to grow, retailers are feeling the need to embrace mobile commerce in order to better connect with consumers. Retailers in Canada have, however, been slow to adopt new payment solutions, which has limited the growth of mobile commerce throughout the country.