Tag: m-commerce

Report shows that consumers favor the convenience of mobile commerce

BuzzCity, a global mobile advertising network, has released a new report that highlights the growing popularity of mobile commerce. Many consumers have become interested in using their smartphones and tablets to shop online. The reason this is becoming attractive to consumers is because of the convenience that mobile commerce represents. According to BuzzCity, convenience is one of the factors influencing the interest consumers have in mobile shopping.

More people are expecting to spend their money through mobile devices

The report from BuzzCity shows that one in five consumers expected that more than have of their spending will come through a mobile device of some kind. Consumers appear to favor small purchases over larger ones. Approximately 18% of consumers noted that the variety of products available to them through mobile commerce is also a reason that encourages them to make purchases through a mobile device. The fact that they can do this shopping at any time and wherever they may be is one of the most attractive aspects of mobile commerce for consumers.

Consumers favor mobile websites over those that are not optimized for mobile viewing

According to the report, 19% of consumers said that they would not use retail websites that are not optimized to be viewed on mobile devices. These sites offer a poor shopping experience, making it difficult for consumers to make purchases with their smartphones or tablets. Notably, tablets are becoming a very attractive option for those interested in mobile commerce because these devices have larger screens that make the shopping experience more enjoyable.

Consumers remain concerned about the security of their personal information while using mobile commerce platforms

While consumers are showing more interest in mobile commerce, they are also concerned with the overall security of online platforms. Those participating in mobile shopping are not convinced that mobile commerce platforms are able to protect their financial information. Companies involved in the mobile commerce space are working to improve security in order to effectively protect consumers and new technology is being used to keep sensitive information safe.

The Chinese retail giant has managed to solidly secure the top spot title for itself in mobile shopping.

Following a massively successful Singles’ Day over m-commerce at Alibaba, it was already clear that the company had risen to the top when it came to mobile shopping, but now some more specific statistics have been revealed to show exactly how successful that company has become when it comes to catering to smartphone using consumers.

The third quarter earnings at Alibaba had already confirmed that it was well in the lead of mobile retail.

The company, itself, confirmed its position in the lead of m-commerce when it described just how much mobile shopping has had an impact on the business at its overall marketplace. Even though China has been facing some economic struggles, the retailer was still able to show exactly how powerful mobile commerce could be in not only obtaining new customers but also retaining them. It was able to build its active shopper base by over 5 percent, which equated to over 21 million within the one quarter containing Singles’ Day.

Essentially, when it comes to m-commerce, the CEO, Danial Zhang said it best, “We’re crushing mobile.”

He made this rather astute statement while speaking at a call with analysts. Zhang was far from exaggerating, when taking into consideration that the revenues the company has earned within the Chinese marketplace have increased by 35 percent when compared to the year before. This represents a rise to $4.43 billion in earnings over where it had been in 2014. That said, when looking at mobile commerce, specifically, the company saw an astounding 192 percent growth in its revenues, bringing it to about $2.89 billion.

The revenue growth of the company, as a whole, was around 32 percent during the quarter, which saw about $5.33 billion. Of the profits reached approximately $1.9 billion during that single quarter.

There was a growth in the number of active buyers on the overall retail marketplaces owned by Alibaba, which brought the total figure to 407 million within that quarter. The number of active m-commerce shoppers reached 393 million during that quarter. That meant that there were 47 million more than the quarter before.