Tag: m-commerce

A recent report from MEF has shown that uptake is driving a broad range of activities over this channel.

The Global Consumer Insights Series on Mobile Money has now been released by the MEF, and it has revealed its belief that mobile payments are among the primary drivers in m-commerce as well as the consumption of a broad range of other types of content over that channel.

The report was based on an analysis of data from 13 different countries.

This included the answers to survey questions from approximately 10,000 respondents. This data pointed out a number of global and regional trends in the uptake of mobile payments and the ways in which this adoption was stimulating growth across other areas in this channel. The report showed that last year, 15 percent of users of mobile media had made some kind of digital purchase over a smartphone or tablet.

Wallets were the most popular form of mobile payments that were used by the respondents.

The largest group of those that had used these digital transactions (representing 7 percent of the total number of respondents) had used mobile wallets, particularly those that used NFC technology to verify and complete the transaction.

The research from this report was conducted along with On Device Research. It has underscored the importance of users of smartphone based money to the overall m-commerce marketplace. They pointed out that the individuals who are already using digital transactions over smartphones and tablets are 26 percent more likely to make a purchase over their mobile devices.

Worldwide, a tremendous 91 percent of those digital money users also made some kind of purchase over their gadgets in 2013. Comparatively, among all mobile consumers, 65 percent did the same.

Users of mobile payments are also the ones who spend the largest amounts on individual purchases. In fact, they have a 10 percent lower likelihood of making a purchase of a low value. Moreover, their purchases are 14 percent more likely to be within the mid-value range. That said, they are not only more likely to make more purchases, but they also take part in a broader range of activities over that channel, such as scanning QR codes (12 percent more likely), make a charitable donation (11 percent more likely), or use location based services (10 percent more likely).

Mobile apps development presents encouraging market outreach opportunities to companies

Many services became millionaires overnight via developing highly addictive mobile apps games. Companies can benefit immensely by providing a unique user experience to its target audience. Besides, the data analytics advantage of apps usage data is crucial in developing effective business policies.

There are several considerations in selecting a suitable service for the purpose. Overall, you need to verify the creative expertise of the coders to develop an engaging user experience. Mobiles are essentially highly personal gadgets. The app must be able to connect personally with the target demographic.

The choice of platform

The platform conflict between iOS, Windows, and Android is the primary critical issue in choosing a mobile development agency. Since iOS and Android are fiercely competitive, it is difficult to develop cross platform apps. For many webmasters, the choice of app platform is automaticalIy the same one he/she is comfortable using. If you still require an app to perform on both leading mobile operating systems, look up an advanced programming service. Check the following aspects:

• Highly automated form-dependent development
• The drag-n-drop programming protocol
• Integrated Development Environments (IDEs) with WYSIWYG
• Usage of automated code translators

You may choose your app platform irrespective of your personal usage preference. Essentially, you need to research the mobile usage pattern of your target audience. Discuss with the developers on whether they can employ advanced analytic parameters at identifying definitive target outreach traits. If your audience is more available over Android than on iOS, the choice of the platform is obvious. The company should be able to assist you on researching the mobile usage stats. However, in whichever platform you select, the experienced developers should be able to deliver an engaging user experience.

Ensuring optimum performance features

You have to ensure the maximum performance capacity of the apps. The choice of the mobile development platform is crucial. The mobile development service must be able to guarantee the following aspects.

• Effective server end management of back-end data
• Capabilities of network identification
• Secure on-device storage arrangements
• Extensive mobile friendly coding (confirm the experience of the coder in the preferred platform)
• Strong testing and analytics features
• Neat data-transfer protocols

Innovative with the latest trends

Digital coding is essentially an open discipline. Programmers have been working with different coding approaches in delivering optimized user experience. The key target of developing a mobile app is to create a neat one with minimum coding. The loading time and fluency of activity are two essential foundations in determining apps popularity. Usage of neat codes is essential to have light applications. Find whether the service frequently engages in brainstorming sessions to upgrade the approaches. The company must be in touch with the latest developments in the field. There are virtually millions of apps. You must be able to present an intriguing user experience via the creative coding approach.   

Confirm security concerns

The recent spate of revelations in the NSA surveillance systems indicate that the Government spying agency looks into the apps even to collect and archive user data. This proves the vulnerability of the apps from external hacking attacks. You need to confirm whether the service is in track with the latest developments in the field. Verify the authentication framework of the mobile development service. Call up the company in discussing your concerns. Check the various aspects of ensuring digital security.

Look up the parameters of on-device encryption, secured client/server communication, administrative control access, and offline authentication. Ensuring the security parameters is essential in relating with the confidence of your target demographic. In specialized business apps, the confidentiality aspect is of utmost importance.

Author Bio: Gabriel Stevens is a veteran Android apps developer at http://bigdropinc.com/. He is one of the brains behind a top performance fantasy games app. He keeps track of the latest traits in mobile development technology. Stevens currently works as the lead coder in a major Brooklyn service.