Tag: m-commerce

Omniretail at CA Com has released a report describing the growth of T-commerce.

The second screen has become a mainstream experience for the majority of consumers, and according to a recent report that has been released by CA Com, tablet commerce is taking off at an extremely promising rate.

The report looked into the developments that have been occurring over a range of different shopping channels.

According to the CEO of CA Com, Rodolphe Bonnasse, trade is undergoing an extremely rapid change, and over the last year, there has been a near doubling of the share of sales that have been occurring over the tablet commerce channel. This being the case, he added that it makes it quite difficult to be able to know exactly what the future will hold when it comes to shopping and what shoppers will actually want.

The new tablet commerce and shopping report is based on various channels of purchase used from 2013 through to this year.

The primary changes that have been seen in t-commerce since last year’s report include the following:

• The drive of tablet based shopping. In France, nearly 7 percent of consumers purchased through the use of their tablets. Last year, that figure was close to 4 percent, showing that the number has nearly doubled since that time.

• The position of sales over this device. Though still considered to be a niche market, it holds third place after shopping in person and shopping over a laptop or desktop computer in terms of a channel for making a direct purchase. Last year it represented 1 percent of the direct sales market, but now it is estimated to be closer to 10 percent in France, and growing.

• The choice of home delivery. The report showed that in France, 71 percent of shoppers chose to have their purchases shipped to their homes, as opposed to other options such as picking the item up in store or having it shipped to another location, when they have shopped over their mobile devices.

Bonnasse added that while there have been some challenges associated with the adoption of tablet commerce, at the same time, this considerable shift in shopping behaviors offers a great deal of potential to brands and companies.

Mobile commerce is still in a stage of infancy, but it is growing up fast. This growth is being fed by the growing number of people that are allowing mobile devices to play a major role in their daily lives. These devices offer more convenience and help people bypass some of the things that they consider to be annoying, such as long lines at grocery stores or getting lost during long road trips. As in any sector, trends are emerging within the mobile commerce world that are guiding its continued development.

Optimized Omni-Channel Experiences

People have come to have high expectations when it comes to how they interact with businesses and mobile technology is to blame. Smartphones and tablets have allowed people to experience the world in a new way and this experience is happening at break-neck speeds. People want seamless interaction with the businesses they support, and this means that a company’s ability to optimize this experience across all channels is becoming vital to its continued existence.

Having a website is no longer enough to stay in touch with consumers. These websites have to be optimized for mobile devices, too. A lackluster presence in social media is also a sure way to drive people away, especially those in the mobile crowd. Younger demographics want to receive messages directly to their mobile devices, but these messages cannot be so plentiful that they become an annoyance.

Finding a balance in mobile engagement is key, and that balance must exist through every channel that a business relies on. A growing number of businesses are beginning to take this seriously. They are working on optimizing the experiences they provide to mobile consumers, thereby making themselves more prominent in the mobile world.

In-Store Mobile Devices

Technology has long been a part of the retail sector, but companies are beginning to see the need for the mobile variety. Companies like Apple and Nordstrom have adopted mobile point-of-sale systems  that are designed to allow people to pay for products using nothing more than their smartphones. These systems are becoming more plentiful throughout the retail industry. As they do, people are becoming more eager to participate in mobile commerce.

Mobile App Conversion

Small businesses are particularly interested in the mobile commerce space. Though the mobile world is somewhat crowded by their larger counterparts, small businesses are able to engage a wider demographic by establishing a significant mobile presence. These businesses are offering mobile apps  that allow people to find them more easily and, in some cases, purchase products online.

A year ago, many of these apps did not support in-app links, making them somewhat static and unintuitive. Small businesses have been looking for ways to monetize these apps and have found that allowing the apps themselves to support links, advertisements, and other engagement features has helped consumers spend more money through these apps. This trend is gaining steam throughout several business sectors.

The trends that have emerged in the mobile space are having a major impact on people’s participation in mobile commerce. These trends appear to involve the optimization of the mobile experience. A poor mobile experience leads people away from mobile commerce, while a good experience encourages them to return to mobile commerce again and again. Optimization is ensuring that the mobile space thrives.