Tag: location based technology

The company is refocusing both its application and mobile site on search, personalization, and local.

Although Groupon has been very successful in mobile, it has been struggling since it became a publicly traded company and has been working to overcome those challenges through the use of geolocation technology and other mobile friendly techniques.

Since the CEO of the company, Andrew Mason, was sent packing, the company’s revenue has declined.

In fact, since that time, there has been a steady reduction in the daily deal site’s income. This has occurred as consumers seem to be growing immune to the emails of flash sales, either shying away from them or completely ignoring them. However, the current CEO, Eric Lefkofsky, has a new strategy in mind, which includes everything from geolocation technology to a highly personalized consumer experience.

Geolocation technology has become increasingly important in the mobile marketing environment.

Both the mobile website and the app have now been changed at Groupon with a considerable shift in their focus. They are now aiming directly at the places in which people actually look for their deals. Therefore, there has been a considerable swing toward personalization, geolocation technology, and search. These redesigns appear to make a great deal of sense and could make all the difference in turning the company’s revenue trend around, to an upward direction.

In fact, the geolocation technology based “Local Explorer” feature has opened up a number of new opportunities as it automatically pops up content within the user’s current city. This was once served only with a “nearby” tag. Now, it detects the user’s location and alters the background, sending targeted deals by way of push notifications, as well. These provide users with reminders of the existence of the app while they’re on vacation or travelling; times in which they are most likely to want discounts in places such as restaurants.

Moreover, beyond geolocation technology, there is also now a search bar at the top of all of the mobile screens, which place a greater focus on searching, which has never been there, before. Along with the personalized greetings and deals, this suggests a considerably enhanced experience for the customer.

The company behind the tremendously popular Firefox has started an experimental pilot project.

Mozilla has just announced that it has launched an experimental pilot project called the Mozilla Location Service, which provides geolocation lookups that are based on data from Wi-Fi access points and publicly observable cell towers.

This concept behind the service is that it croudsources and collects this information through mobile.

The idea is that by way of public hotspots for Wi-Fi, and through cell phone towers, the service crowdsources and collects geolocation information to make it possible for smartphones that have weak GPS signals and laptops that don’t have that technology to be able to rapidly pinpoin their approximate location. As of yet, it has not been made entirely clear how it will be possible for the devices to be able to identify themselves, but there are two APIs being offered for the integration of this service into applications.

The geolocation service remains in its earlier stages, but it is progressing quickly.

In order to take part in this service and contribute to its data, users can add the dedicated Android MozStumbler app from Mozilla into their devices. That app is behind the data collection, but it also has a gamified element that gives users the opportunity to enjoy the experience. In this game, they can either contribute anonymously, or they can compete against others on the leaderboard. According to Mozilla, the service is already experiencing a rapid evolution, but that there will soon be a more full featured experience that will be available to device users.

That said, Mozilla has said that it is nowhere near its final stage. This geolocation service remains in the earliest levels and provides only the most basic levels of coverage within select locations due to the generosity of the earlier contributors and adopters of the service. At the same time, the company is committed to ensuring that the privacy elements of the service are improved to a meaningful degree for all of its participants, so that users can be certain that even as they offer the data surrounding heir location, their own privacy remains safe and secure.