A new tech from the company could be able to alter the way that mobile device users function.
A new form of Qualcomm geolocation technology that can be used for the formation of a series of on-the-fly, reliable wireless networks could soon also be able to provide the users of high end mobile devices throughout the United States with a completely new and different experience that would marry their digital identity and their live presence.
The tech has been labeled with the name GIMBAL smartphone technology.
GIMBAL has just recently been moved from the Qualcomm Labs into that chip makers unit for retail services. This geolocation based tech could prove to have a tremendous range of different applications. At the moment, focus is starting to be placed on the possibility that consumers will be willing to share their location in order to receive shopping offers and deals and improved convenience, in return.
Devices powered by GIMBAL could help to skyrocket geolocation based digital content.
This could help the location based marketing and advertising industry to take off, beyond the requirement for internet WiFi connection. This mobile tech first proved itself in Austin at the SXSW, in which it allowed the automatic establishment – and subsequent dismantling – of a number of ad hoc, secure networks for 150 highly interactive design sessions. This was accomplished by a Vancouver, Canada based wireless events startup.
According to the co-founder of Eventbase, Jeff Sinclair, “This wasn’t possible before GIMBAL. GPS wasn’t precise enough,” to spontaneously create indoor mapping and data collection at live events. Eventbase was the Canadian company that provided the service to the SXSW event.
A more basic version of this service was provided by the company to the Sochi, Russia Winter Olympics, as well as at the Summer Olympics in London in 2012. It started providing these services at the Winter Olympics in 2010 in its own home city.
Now that GIMBAL powered wireless services have successfully proven themselves through the trial at the SXSW, similar geolocation services will be available to iPhone and iPad users at the Tribeca Film Festival in New York, which will be held in April, as well as to the advertising awards show, Cannes Lion, in June in the South of France.
The location based technology is helping to ensure that gamers are adhering to state laws.
As a growing number of applications are integrating geolocation technology into their features, mobile app development companies are discovering that there are many new and undiscovered uses for this tech, and they are beginning to use them.
This has become especially handy in some industry sectors where regulations and laws change by state.
For example, New Jersey regulators have started to ease the laws when it comes to being able to gamble online and over mobile. However, the gamer still needs to be located within the state in order to abide by these regulations. Therefore, that industry is starting to use geolocation to an increasing degree to make sure that the people who want to use those particular mobile gaming apps are actually located where they say they are.
So far, geolocation technology is proving to be a reliable source of location information.
This is piquing the interest of a number of different types of mobile app development firms and mobile gaming companies that are seeing the growing potential of this technology. The location based tech uses cell phone signals in order to determine where the mobile device user is actually located – not where he or she claims to be
This helps to be able to ensure that people who are where they say they are will have full access to the services or mobile gaming opportunities that they want, and will assist in blocking people who are only pretending to be local – even if they are quite near to a state line but still outside of its border.
It is expected that the industries that are using this technology will only continue to grow as its implementation is better understood and as its accuracy continues to prove itself. This has already been celebrated by the New Jersey Division of Gaming Enforcement, according to one of its spokespeople, Kerry Langan, but it is unlikely to stop there. That department is now working with the largest Location as a Service (Laas) company in the world, Locaid, as of November.
As other government departments and agencies, as well as private companies watch what geolocation technology does for that sector and with how much accuracy, it will continue to spread beyond simple mobile marketing opportunities.
