Tag: location based technology

Several studies are confirming that the technique is now a required part of most campaigns.

When it comes to mobile marketing, just about everyone can agree that geolocation techniques and location based strategies can provide a company or a brand with a considerable advantage.

According to the latest reports, the opportunities that are now available are virtually beyond limit.

In fact, geolocation technology is a part of the hottest mobile marketing trends currently in practice. A new report from BI Intelligence has said that location based advertising “promises the sky” in areas ranging from precision targeting to high conversion rates and highly detailed consumer profiles rich with data.

Geolocation isn’t just a technique that will be a short term fad that will rapidly move on.

Instead, geolocation based marketing is something that is only just starting to build a foundation and that is expected to grow exponentially over the months and years. Case studies are proving, one after the next, that those who use these techniques are experiencing the highest results from their mobile advertising that they have ever enjoyed and that the methods are consistently successful.

The BI Intelligence report stated that geolocation can be compared to the use of cookies in desktop computers. It added that “Collecting data has always been difficult because mobile does not support third-party cookies that travel easily across the ecosystem, allowing for straightforward tracking and data-gathering. That’s where location-based mobile technology comes in. It gives marketers new ways to identify and track mobile audiences, and with the aid of algorithms, it can also group them into behavioral and demographic segments for targeting.”

More research, this time from Ballihoo, surveyed 400 brand executives. Among them, a whopping 91 percent had expressed that they intended to make higher investments into their geolocation based marketing campaigns this year.

A recent Berg Insight study also pointed out that geolocation enabled ad spending had been worth approximately 8 percent of the total mobile advertising spending last year, but that it predicts that this figure will grow to 33 percent by the close of 2017, indicating that if there’s one thing that can be said about this technology, it is that it is the furthest thing from a flash in the pan technique.

The purchase of the company called WifiSLAM is reported to have been made for $20 million.

According to a recent report in the Wall Street Journal, Apple has just closed an acquisition agreement with a company called WifiSLAM, a business focused on a unique form of geolocation.

The purchase was of a company that concentrates primarily on building this technology.

What makes the geolocation technology from WifiSLAM as unique as it is, is that it makes it possible to obtain user positioning data while an individual is indoors – a considerable hurdle in geolocaiton until now. It is estimated that Apple paid approximately $20 million for the acquisition of the company based in Silicon Valley.

The geolocation technology company is a two year old startup that focuses on mobile apps.

These applications are able to detect the location of a user while inside a building through the use of Wi-Fi signaling technology. This geolocation technology has been offered to various app developers for use for indoor mapping and a number of different social networking and retail app purposes. It currently employs a handful of people. Joseph Huang, one of the company’s co-founders, is a former software engineering intern from Google.

This acquisition is not coming as a surprise to many in the industry. This is particularly true for those who have been keeping a close eye on geolocation developments in the war between Apple and Google in the environment of online and mobile mapping. Following the disaster that has been connected to iOS Maps through bad reviews, long lists of user complaints, and even statements against the service by the Australian government after unsuspecting users were sent into the outback, Apple is looking to make some important new moves.

Apple chief executive officer, Tim Cook, made a public apology last year, in which he admitted that the company needs to produce a product with higher quality. The acquisition of unique and forward thinking geolocation technology such as that which is offered by WifiSLAM appears to be precisely the type of direction that the company is seeking to take for the next release of this product.