Tag: ios

Mobile security threats are an equal problem for Android and iOS

New report finds iOS mobile devices are just as susceptible to attacks as Android gadgets.

As far as malware is concerned, Apple has done a good job at keeping it out of its App Store and, although it is not as much of a target for malware as is the case for Android devices, according to a report from mobile security management company, Marble Security, when it comes to Android and iOS, one is not more secure than the other.

Both operating systems carry similar risks.

According to the report, “The major security differences between iOS and Android are largely that Android is a much more open operating environment, more easily allowing users to download apps from app stores that have poor or non-existent app analysis and vetting procedures.”

However, Marble Security pointed out through its report that most of the malicious attacks on Android and iOS mobile devices typically come from the same sources. Some of these include SMS, malicious apps, or via Wi-Fi hotspots that have been compromised.

Even though Android apps can be downloaded and installed from more stores aside from Google Play, the mobile security company pointed out that even a device that has not been jailbroken can sneak past Apple’s walls through third party testing applications like TestFlight, for example, which is an app Apple acquired just this year.Mobile Security a problem for competitive platforms

Moreover, phishing attacks, particularly those in an enterprise environment where attackers can tap directly into the corporate directory and send emails or text messages to targets, is another chief security problem that is common for both mobile platforms.

The company also noted that iOS mobile devices are susceptible to a threat that can be introduced through management profiles. If the user installs a “hostile configuration profile, then the enterprise is at risk for” phony app installs, APTs, intercepted traffic and sophisticated phishing.

Malware threats may be lower but mobile security risks are still an issue for Apple.

Tim Cook, Apple’s CEO, has openly made fun of Google for Android’s vulnerabilities in the past, but clearly iOS is not exactly risk-free. That said, Apple has managed to have an overall better track record with mobile security in terms of malware, due to its tight control over app distribution and, unlike Android, when Apple releases its latest version of its operating system, the vast majority of its users upgrade to the most recent one.

Mobile commerce shows strong growth among retailers

New report highlights trends in the mobile sector

Leading market research firm comScore has released a new report concerning the mobile sector. The report highlights trends within the mobile market and how these trends are affecting large companies, like Apple and Samsung. It also touches upon mobile commerce and the success that retailers are seeing in this sector. The mobile sector has been showing a great deal of activity over the past several years, but this activity has recently begun reaching new heights due to the popularity of mobile shopping and payments.

Android continues to lead with consumers

According to the report, Android remained the most popular mobile platform among consumers, but Apple was the top maker of mobile devices in the U.S. Android accounts for approximately 52% of the U.S. market, with iOS devices accounting for 40%. Blackberry and other platforms represent a significantly smaller market share, which may continue to diminish over time as Android and iOS devices become more advances and less expensive.

Retailers find success in mobile commerce

mobile commerce retail growthThe report shows that retailers have been seeing a great deal of success in their mobile commerce endeavors. Retailers that have their own dedicated shopping applications performed much better than those without such applications, according to the report. The reason behind this could be that these applications make it easier for consumers to shop from their mobile devices. The report shows that approximately one third of consumers in the U.S. are visiting retail sites from their mobile devices.

Apple and other dominate mobile sales

Amazon, eBay, and Apple currently reign supreme when it comes to mobile sales. Notably, Apple generates a significant level of revenue through its App Store, which has proven lucrative for developers as well as Apple. According to comScore, retailers will have to become more conscious of the mobile sector as mobile commerce grows in popularity. Those that cannot provide consumers with an engaging mobile experience may lose out on a significant opportunity.