Tag: international data corporation

The top wearable technology vendor for Q1 2015 is Fitbit

An International Data Corporation (IDC) report has identified the top shipper of wearables during the quarter.

The IDC has now released its “Worldwide Quarterly Wearable Device Tracker” report, which identified the number of wearable technology devices that were shipped in Q1 of this year, saying that there were 11.4 million of these gadgets.

This marks a tremendous raise over the wearables from the same quarter last year, which was 3.8 million.

That represents a tremendous growth of 200 percent when it comes to the shipments of wearable technology. Moreover, the report also indicated that this growth in the industry appears to be relatively steady. Worldwide Mobile Device Trackers senior research analyst, Jitesh Ubrani, explained that “As with any young market, price erosion has been quite drastic. We now see over 40% of the devices priced under $100, and that’s one reason why the top 5 vendors have been able to grow their dominance from two thirds of the market in the first quarter of last year to three quarters this quarter.”

That said, wearable technology’s growth does not appear to be dependent on dropping prices.

Wearable Technology - reportThe entrance of Apple with its Watch that is priced at a higher level has shown that there is some consumer interest in paying more in order to receive a product from a premium brand or one that is currently in the spotlight. What will be interesting is whether or not that consumer interest actually continues or if this represents a novelty that will wear off after a period of time.

The IDC report also pointed out that it was Fitbit that took the top spot in terms of its share of the wearable tech market. The data in the report indicated that the company was holding onto a hefty 34.2 percent of the total global wearables market.

During the first quarter of this year, Fitbit, alone, shipped 3.9 million of its devices. In second place was Xiaomi, which shipped a strong but notably lower 2.8 million units. Garmin and Samsung took the third and fourth spots on the list, respectively. The fifth place was grabbed onto by Jawbone.

T-commerce projections slashed for 2014

While tablets may be the leaders in the mobile tech marketplace, their shipments are notably slowing.

Until now, t-commerce has been leading the way among mobile devices and the growth rate has only continued to climb, but it looks as though tablet shipments are now starting to lose steam and their growth is experiencing a significant decline.

There has been a far larger decline in the demand for tablets than had been predicted in Q1 2014.

Based on the size of the decline in t-commerce that has actually been experienced, when compared to what was predicted in the first quarter of the year, concerns are now being raised regarding what tablets and 2 in 1s will be facing in terms of additional challenges to the marketplace throughout the rest of the year. In fact, the International Data Corporation (IDC) has now decreased its worldwide tablet plus 2 in 1 forecast for 2014 to be 245.4 million units.

This represents a massive drop in the IDC t-commerce shipments forecast that had previously been made.

Last quarter, the IDC had released a prediction that 2014 would see 260.9 million unit shipments. Clearly, this represents a dramatic change in the direction that tablet sales are expected to take. Still, the IDC pointed out in its report that this forecast continues to represent a year over year growth rate of 12.1 percent.t-commerce - tablet

While this is still a healthy rise, it is nowhere near the growth that was experienced in 2013, when tablet shipments had a year over year rise by 51.8 percent.

According to the IDC program vice president of devices and displays, Tom Mainelli, there are two primary issues that are causing the t-commerce marketplace to slow down. “First, consumers are keeping their tablets, especially higher-cost models from major vendors, far longer than originally anticipated. And when they do buy a new one they are often passing their existing tablet off to another member of the family.”

Secondly, he pointed out that as “phablets” – that is hybrids between smartphones and tablets which have screens larger than 5.5 inches – make a bigger splash in the market, consumers are starting to think twice about buying individual smartphones and tablets and are thinking about combining.