Tag: inmobi

Mobile commerce is exploding in Australia

Report highlights the potential future of the mobile sector in Australia

InMobi has released a new report concerning mobile commerce activity in Australia. The report shows that many people are growing accustomed to the idea of paying for goods and services using their mobile devices. A growing number of people are using their smartphones and tablets to shop online and retailers are taking steps to begin accepting mobile payments in physical stores. In the coming years, Australia may become home to one of the most active mobile commerce markets in the world.

86% of consumers have plans to shop online from a mobile device in the next 12 months

According to the report from InMobi, almost 86% of Australian mobile consumers have plans to engage in some form of mobile commerce within the next 12 months. This is an 11% increase over the number of people that said they would participate in mobile commerce in 2013. Approximately 34% of consumers noted that mobile affected their purchasing decisions in a significant way. These people have been responding to mobile-centric initiatives and marketing more than others.

Mobile accounts for a large portion of overall media consumption among consumers

Australia - Mobile CommerceThe report shows that the average consumer spends nearly 7 hours a day on media consumption, with mobile accounting for 23% of this consumption. Nearly 55% of mobile consumers throughout the country are now using their devices as their primary entertainment source, playing mobile games, interacting on social media platforms, and participating in other mobile-centric activities. The popularity of mobile technology has exposed these people to the idea of mobile commerce and many consumers have shown favor for it.

Security remains an issue that many people are concerned about in the mobile commerce space

Mobile commerce is still relatively new. As such, there are many risks and challenges that exist in this sector that have not yet been addressed. Security is the most serious problem facing mobile commerce currently. While several platforms have offered adequate security solutions to consumers, many more feature lackluster security that can place a consumer’s financial information at risk of exploitation.

Mobile commerce share growth becomes new InMobi target

The company has make a significant push to try to carve out a greater slice of the mcommerce pie.

InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough that it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.

The company develops and places ads for some of the largest brands in the world.

Among the brands for which ads are being created and placed by InMobi are Unilever and Samsung Electronics. These ads aren’t placed on the regular internet, but are instead positioned on mobile apps and sites so that they will be found directly in front of the consumer no matter where they are or when it is. Now, InMobi has decided to expand its presence by stepping into the mobile commerce enabling sphere in a way that is somewhat similar to what Just Dial Ltd. has been doing for a number of businesses.

Companies are starting to realize that mobile commerce is no longer an optional online feature.

As a growing number of shoppers worldwide start turning to their smartphones to purchase products, it is also becoming increasingly obvious to companies and brands that mcommerce is a necessity if they want to be able to stay ahead of the competition.Mobile Commerce Target

InMobi is now working with brick and mortar retailers, ecommerce companies such as eBay, hotels, and other types of businesses in order to help them to be able to make their place in the rapidly growing and evolving e-commerce world that exist on the smaller screens of smartphones and tablets.

Aside from that strategy, the company also generates revenues by helping to drive the downloads of participating mobile apps. According to Piyush Shah, the vice president of products at InMobi, “It’s the right time for us to double down on the mobile commerce space given the pace at which commerce is shifting to mobile.”

Within the next three to four years, Shah stated that the mobile commerce portion of the business will be making up about a third of InMobi’s sales.