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Indian mobile phone market share belonging to LG set to rise

Denny | June 25, 2015

The South Korean electronics company is expecting to double its share in the country in 2015.

LG Electronics has announced that it now expects that its mobile phone market share will double in size by the end of the year when it comes to the penetration that it has achieved within India.

This will allow the company’s share of the smartphone market to reach 10 percent by the close of the year.

According to Deepak Jasrotia, the head of LG Electronics’ India business, “Our target is to double the market share in the mobile phone segment to 10 percent from the current four to five percent.” This, following the launch of the LG G4 high end smartphone in Mumbai, last week. At that time, it also said that it has every expectation that it will be able to meet those projected targets, particularly upon examining the rapid rise of smartphone adoption within India, at the moment.

India is the only mobile phone market where smartphone shipments are expected to increase over the next few years.

Mobile Phone Market - India & LG Electronics This, according to the Worldwide Quarterly mobile Phone Tracker results from the International Data Corporation (IDC). Clearly, India is an extremely important marketplace for this type of mobile technology, at the moment, as the rest of the world is expecting its smartphone shipments to level off or even reduce in their growth figures.

At the moment, it is estimated that the smartphone shipments in India will be rising to 13.29 percent by 2019. This, in comparison with the 2015 figures, which is forecasted to be 7.61 percent.

On LG’s side of things, the company believes that it will be selling more than 100,000 units of its LG G4 in India alone, this year, said Jasrotia. The launch price of that particular device is Rs. 51,000 (approx US $800). That said, the electronics manufacturer offers devices that start at a much lower rate of Rs 10,000 (about US $155), which will be an important factor in growing its mobile phone market share. Of all of the devices that LG sells in India, Jasrotia pointed out that mobile is currently making up about 10 percent of its total revenues, there.

Mobile commerce may make up all online shopping in India, soon

Denny | October 22, 2014

Smartphones are rapidly taking over a larger share of the purchases that are being made over the internet.

According to recent statistics, it looks as though it won’t be very long before nearly all of the online shopping going on in India will be made up of mobile commerce based activities.

This data is according to one of the largest e-commerce companies in India, Snapdeal.com.

Snapdeal.com is now predicting that 90 percent of its orders will be purchased on its websites by users of smartphones, as those mobile devices become more affordable and make it possible for a growing number of people to reach the internet. This will bring millions of new customers exclusively to their website via mobile commerce. That marketplace has already been seeing massive increases in its figures as a result of this channel.

Mobile commerce will, therefore, become the most important online shopping channel in India in two years.

Mobile Commerce - India Over the last year, Snapdeal.com, which is an online marketplace backed by eBay, has experienced a rise in m-commerce based purchases that has brought it to the point that it is now thirty times larger than it had been only twelve months ago. It has already reached the point in which nearly 70 percent of its orders are already being made by consumers who are accessing the websites by way of smartphones and tablets. According to the chief executive and co-founder of Snapdeal, Kunal Bahl, that percentage will only continue to increase.

Bahl explained that “It’s a tsunami of users over mobile phones.” He also expressed that approximately 65 percent of the consumers who make purchases over mobile devices are first time users of the site. The majority of those new years are in younger demographics and reside in smaller cities and towns across India in which broadband internet service has not yet become the standard., said Bahl.

Many of the users who make purchases via mobile commerce also do not have credit cards. For this reason, they take advantage of the opportunity to be able to have their purchases shipped to them, at which time they pay through cash on delivery.