Tag: holiday shopping

Why You Must Start Concentrating On The Mobile Market Before It’s Too Late

The world is changing and you should be focusing a lot of your energy on the mobile market.

If the thought hasn’t even crossed your mind yet you should be really worried. Luckily it’s not too late, but you have to get in there quick because you’re leaving money on the table. I want to show you how big an opportunity you have in front of you.

Accessing the web

Do you remember when you had to use a dial-up connection to access the internet from the large computer sitting in your room? After a few years laptops and broadband came along, but now we can access the internet from a small device in our pocket. There is already a huge proportion of the population using their phone to go online on a daily basis.

Mobile spending spree

Just because people access the internet from their smartphone doesn’t necessarily mean they will actually buy anything from such a small handset. You would be forgiven for thinking people run home to do all their shopping on their PC or laptop, but they don’t which is great for you. A lot of people have purchased something using their phone.

Black Friday shopping

Black Friday gets a lot of businesses excited because everyone tries their hardest to throw all their money away. In 2012 people spent over 50 billion dollars, but have you any idea what percentage of those purchases were completed on a mobile device? Around 25% of buyers used a mobile device, but this includes tablets as well as mobile phones.

The future is bright

If you thought the numbers were in your favor at the moment you should wait a few years because it’s going to get even better. Even more people are going to start feeling safe enough to enter their credit card details on their phone, plus think about all the people who are going to buy a smartphone for the very first time.mobile marketing

Spontaneous shopping

The reason you need to prepare yourself for a mobile boom is because people are much more likely to buy things spontaneously when they’re on their phone. When someone is sitting at a PC they have time to think about what they’re doing. When they have a phone in their hand they will come across something and it’s much easier for them to click on the buy-now button.

The tablet revolution

We’ve touched on tablets already, but you’re probably more excited about smartphones because so many people are walking around with one. I wouldn’t discount tablets just yet because more and more people are buying them every day. In fact, it’s estimated one in three US internet users will own one within the next few years.

Get ready to move

I hope you now realize it’s vital you start concentrating on mobile because it’s going to make you a lot of money in the future. You don’t want to be chasing everyone in a few years’ time, because it’s guaranteed all the main players will be ready and waiting for the good times to roll in.


Author Byline:

The author of this post, Nancy Baker, is a part of the team at Want Buy Let Buy, an online electronics shop that specializes in mobile phone accessories. She has a keen interest in Apple products and enjoys sharing her tips and thoughts via blogging. You can also follow her on Twitter @Nancy Baker.


I’ve talked about why people need to concentrate on the mobile market because if they don’t they’ll be leaving a huge amount of money on the table.

comScore report highlights the performance of mobile commerce


comScore releases final report on holiday shopping weekend

comScore has released its final repMobile Commerce Thanksgiving Shopping Reportort on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.

More than $2.86 billion in sales recorded this year

According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.

$750 million in mobile sales

Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.

More retailers expected to show interest in mobile commerce

Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.