comScore releases final report on holiday shopping weekend
comScore has released its final report on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.
More than $2.86 billion in sales recorded this year
According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.
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$750 million in mobile sales
Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.
More retailers expected to show interest in mobile commerce
Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.