Tag: holiday shopping

Mobile commerce may be dangerous during the holidays


mobile commerce holiday shoppingHoliday shopping season highlights dangers of mobile commerce

The holiday season has only just begun, but mobile commerce is already experiencing major success. Consumers are flocking to the concept of using their mobile devices to make purchases and shop for products. Indeed, mobile commerce had a powerful showing on Thanksgiving day and Black Friday, accounting for billions worth of sales. Though consumers have shown major interest in mobile commerce, they may be making some simple mistakes that could be putting their financial information at risk.

Consumers warned to be cautious in December

Connecticut’s Department of Consumer Protection notes that more consumers are making use of their mobile devices to make holiday shopping more convenient. These consumers could be at risk of falling victim to scams and hacking attempts, if they are not careful. The agency has issued a warning to holiday shoppers to be careful during December in an effort to ensure consumers take adequate steps to protect themselves.

Scams can easily take advantage of unaware consumers

The agency suggests that a growing number of mobile e-commerce scams could be putting consumers at risk of exploitation. Such scams are relatively common during the holiday season, but e-commerce and mobile commerce platforms are ideal disguises for such fraudulent activities. The Department of Consumer Protection suggests that it can be easy for some consumers to miss the signs of a scam during the holiday season because they are distracted. Moreover, malicious mobile sites could house malware that can infect a mobile device and leave a consumer’s financial information exposed.

Mobile apps could help protect devices from attacks

The growing popularity of mobile commerce may raise awareness of the security precautions that consumers can take to protect themselves. There are several anti-virus and anti-malware applications available for both Android and iOS platforms that can protect a device from malicious attacks. These applications do not mitigate scams, however, so consumers are advised to pay close attention to the mobile commerce and e-commerce platforms they choose to use during the holiday season.

eBay sees major gains during holiday shopping weekend


eBay Holiday Shopping Mobile CommerceeBay reports mobile sales performance

eBay has experienced a very promising beginning to the holiday shopping season this year. The online retail giant has released data concerning mobile sales that were made over the Thanksgiving and Black Friday weekend. This data comes from eBay itself, as well as its Marketplaces, PayPal, and GSI Commerce divisions. The company will not be providing overall sales information this year, but its mobile sales have been made publicly available, showing a strong performance for the company’s various mobile commerce initiatives.

Mobile sales up across the board

According to eBay, the company saw a 133% increase in mobile transactions in the U.S. on Thanksgiving day from what they had been in 2011. The company also saw a 153% increase in mobile volume on Black Friday over the levels it had been last year. PayPal experienced a 173% increase in global mobile payment volume on Thanksgiving day and a 193^ increase in global mobile payment volume on Black Friday. GSI Commerce experienced similar results.

Positive performance largely due to focus on mobile consumers

eBay notes that much of the success it has seen in the mobile commerce realm comes from the company’s increased focus on mobile consumers. eBay has been positioning itself to engage these consumers in an aggressive way, well before the holiday season even began. The company predicts that mobile commerce and similar services will shape this year’s holiday shopping season and any companies not focused on appealing to mobile consumers could miss out on an ideal opportunity.

Mobile commerce becoming more popular in wake of holiday shopping

There is still a lot of time left in the 2012 holiday season and eBay expects to continue seeing positive results from its mobile commerce initiatives. Other retailers have been reporting similar results from their own focus on mobile commerce. The performance of these ventures is expected to boost the popularity of mobile commerce within the retail industry, encouraging more companies to adopt platforms that allow consumers to pay for products with their mobile devices.