Tag: geolocation marketing

Geolocation market indoors is ready to take off by 2018

| July 17, 2013

Its size is expected to grow from this year’s projected $448.6 million to 2018’s forecasted $2.6 billion.

The market for indoor geolocation marketing is rapidly growing in size, as a new report released by MaarketsandMarkets is indicating that there will be a CAGR of 42.1 percent from 2013 to 2018, that will bring it from $448.6 billion to $2.6 billion.

This report outlined the various areas of the global indoor location market and divided it into sub-groups.

It was entitled “Indoor Location Market Indoor Positioning and Indoor Navigation (IPIN); Indoor Mapping; Indoor LBS; Indoor Analytics; By Positioning Systems (Network-based, Independent, Hybrid): Global Advancements, Market Forecasts and Analysis (2013 – 2018).” Within it, MarketsandMarkets broke down the geolocation indoor market into different sub-segments through the use of deep analysis techniques and revenue predictions.

The geolocation report also pointed out the restraints and drivers within this part of marketing.

Geolocation ReportIt identified a number of challenges, opportunities and trends to indoor geolocation marketing that were very insightful and could be quite helpful to the industry. The research in this report – as is the case in many other studies in this field – was fueled by a need for better understanding of access, connectivity, and navigation.

Previously, navigation systems and commercial positioning came in the form of GPS devices, which have strength within the outdoor geolocation environments. However indoor environments present different features as there is typically an absence of satellite signals. Therefore, newer solutions are required in order to achieve the types of results that would be possible outside.

The newer geolocation technologies that provide indoor experiences are also capable of offering improved and enhanced customer satisfaction, marketing, and branding, outside of its traditional navigation use.

The report suggests that this will become very promising for retailers and other businesses while it experiences rapid adoption among the consumers themselves. It also indicated that geolocation will help to boost automation at the enterprise level. The analytics from this tech has the potential to provide businesses with highly useful behavior and purchasing data that can be used to better create marketing and shopping strategies that suit the unique needs and wants of the consumer.

Geolocation is receiving more mobile marketing dollars

| June 26, 2013

A great deal of money is flowing into location based advertising for smartphones and there are many reasons why.

According to the latest reports in the mobile marketing environment, companies are continuing to pour their money into geolocation based efforts because it is proving to be worth every dollar spent.

Advertising over mobile using location based techniques promises surgical targeting, high conversion rates, and consumer data.

According to many reports, these goals for targeting, conversion rates, and rich customer profiles are delivering when it comes to geolocation. Therefore, companies that have already started using this type of mobile marketing are pouring more into it, and those that haven’t yet started are scrambling to begin.

Geolocation based mobile marketing techniques take in a number of different types of efforts.

Geolocation mobile marketing dollarsIt includes everything from geofencing to geoaware ad campaigns, hyper local keyword optimizing, and offering Wi-Fi hotspots. Among the most common consumer targets are bargain hunters, moms, coffee enthusiasts, and others.

BI Intelligence recently released a mobile marketing report that looked at geolocation and the progress that it is making in the industry as well as the success that it is achieving for its users. It determined that location based advertising can help in everything from encouraging consumers to buy to building customer profiles that are dense with useful purchasing behavior and preference information.

Among the reasons that geolocation is a growing leader in mobile marketing are the following:

• Geolocation is the equivalent to cookies on the standard web. Location based marketing offers the ability to collect data that can be used to provide consumers with relevant information that is more appropriate to their preferences and behaviors. This is important as many mobile devices do not support third party cookies.
• Money is being made from the money spent on Geolocation. For that reason, the majority of companies that have not started these campaigns are planning to, and those that already are using them are boosting their spending. This was discovered by Balihoo and Berg Insight.
• Geolocation provides consumers with the information they want and need to make informed shopping decisions that are relevant to them no matter where they happen to be.