Tag: geolocation marketing

Geolocation isn’t as popular as social media marketing among small businesses

Geolocation Social Media MarketingAs a growing number of smaller companies use mobile technology, advertising trends are emerging.

Small businesses are, on an increasing basis, discovering the opportunities that are available to them over mobile and preferences regarding techniques such as geolocation, social media marketing, and others are beginning to emerge.

Recent research has shown that when it comes to smaller companies, social media marketing is preferred.

Not only is that the preference for the majority of small businesses, but they are also showing that they don’t have a strong liking for geolocation and other location based advertising. In fact, in a recent survey, 97 percent of participating small business owners said that they were already using various types of social media channels, such as Facebook, Twitter, Pinterest, YouTube, and Instagram for marketing purposes.

On the other hand, far fewer said that they were using geolocation based campaigns and promotions.

In fact, among the respondents to the survey, only 17 percent said that they were using geolocation strategies – for example, Foursquare – for the promotion of their business, brand, and/or products.

Even though they don’t seem to be attaching themselves to geolocation technology, they are embracing mobile – both smartphones and tablets – with a vengeance. They are consistently coming up with strategies that are friendly to these devices, such as text message marketing, optimized websites, QR codes, and others.

According to the Joel Hughes, the senior vice president of strategy and corporate development at the company that conducted the survey, Constant Contact “It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals and even to make purchases.”

At the same time, Hughes also pointed out that while small businesses are embracing mobile commerce and marketing, they are still learning the ropes. Therefore, he doesn’t find it that surprising that they are sticking to areas such as social media and email, where they have already experienced success, and are not yet leaping on board with geolocation, which is not nearly as familiar to them and which is untested for their companies.

Geolocation based mobile marketing tech unveiled by Mood Media

Geolocation Mobile MarketingThis newly launched tech provides a capability for recognizing when customers have entered a store.

Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that applies the size of its considerable music network and geolocation in order to be able to connect marketers and retailers directly to consumers who are using smartphones, tablets, and other similar smart devices.

The Mood Presence technology is a form of intelligent networks that allows for more personalized marketing.

The way that the geolocation based technology works is that it sends an inaudible cue through the music player of the Mood Media app, as well as through the existing sound system in the physical store location. When the mobile app registers this signal, its presence in an iOS or Android device is immediately detected through geolocation technology.

The geolocation detection allows the system to automatically connect with that device for targeted marketing.

This way, a retailer can seamlessly and conveniently send relevant and targeted marketing to consumers the moment they enter their store locations, because the geolocation technology lets them know exactly when that is. This means that the ads, promotions, offers, coupons, and other forms of marketing will be presented to the user at the time that he or she is most likely to be interested.

At the same time, Mood also announced the launch of a second geolocation technology, called Explore In-Store. This is the first product from Presence that uses its technology to integrate with the app of the retailer. The goal is to improve the interactivity of the mobile marketing solutions.

This geolocation technology identifies when a consumer has entered a store location and develops a form of VIP connection with that individual. It enhances the overall shopping experience by providing targeted content that is specific to the store location that has been entered, as well as the offers and product information that is most relevant to the unique user, including in-store offers and information about the products on the store’s shelves.

The goal is to use geolocation technology to allow retailers to combat the struggle with showrooming and use it to their advantage, instead.