Tag: game industry

Mobile games find success through mobile marketing

| May 1, 2013

Mobile Marketing success for mobile games

Mobile games may be an ideal platform for marketing

The mobile space has managed to carve out a very important place in the world of business. The advent of mobile technology has forced companies both large and small to take mobile more seriously, leveraging their resources to connect with an emerging generation of mobile consumers. Mobile marketing, however, has proven difficult for the business world, with display advertisements and banners posting lackluster results. Mobile games appear to be showing the most success when it comes to marketing, but businesses have traditionally considered games to be novelty at best.

Report highlights investments behind mobile games

According to a recent report from Digi-Capital, an investment bank, investments in mobile games spiked by 35% in the first quarter of this year. Investments in every other gaming fields showed only modest growth at best, if not declines in certain aspects. Despite this growth, the investments behind mobile games are leveling off as investors begin to grow shrewder and small development companies either go out of business or are assimilated into their larger counterparts.

Market showing signs of maturing

Some would argue that investors showing more concern for the mobile games space is a sign that the market is on the verge of a fall. This may not be the case, however, as the market is beginning to show signs of maturity and stabilization. New developers are entering the field at a rapid rate and mobile marketing has helped many of these developers find the success they need to continue producing mobile games. Moreover, new business models are emerging that are proving very popular among consumers, as is the case with the free-to-play model.

Marketing helps mobile games thrive

Mobile games have thrived off the effective use of mobile marketing strategies. In-game advertisements are seen by all those playing games. While many gamers may not actively engage in these advertisements, a significant portion of these gamers are willing to do so simply to remove their presence on the screen of their mobile device. If these advertisements are catered to the interests of consumers, they are more likely to see engagement.

Mobile games continue to grow in popularity

| April 29, 2013

Mobile Games PopularityJuniper Research study highlights growth of mobile games

Juniper Research, a leading market research firm, has released a new study on the state of mobile games. As with other studies in the same vein, Juniper’s notes that mobile games are gaining strong momentum among consumers as smartphones and tablets become more availability. Mobile games are helping many fulfill their need for entertainment throughout the day, while also providing sufficient distraction for those at work or traveling. The report paints a promising future for the mobile games sector as more people become involved in gaming on their mobile devices.

64 billion mobile games to be downloaded by 2017

The study from Juniper Research predicts that more than 64 billion mobile games will be downloaded by consumers by 2017, more than triple the number of downloads that were reported in 2012. While many mobile games are specifically designed to be addicting, Juniper Research claims that the most significant contributing factor to this growth is the increasing number of free-to-play mobile games. These games require no purchase and are available to all consumers, immediately making them more attractive than games that are associated with a fee.

Games prove most popular with tablet owners

The study shows that tablet owners are particularly fond of mobile games. Juniper Research suspects that the reason mobile games are so popular among tablet owners is due to the better controls, larger screens, and higher fidelity visuals that can be achieved through these devices. As such, tablet games are considered slightly better than their smartphone counterparts among consumers. The study suggests that there are twice as many downloads for mobile games among tablet owners than among smartphone owners.

Mobile games expected to continue growing beyond 2017

Juniper Research does not predict the growth of mobile games to slow down beyond 2017. These games have established themselves as a cornerstone of the game industry and many developers and publishers therein are beginning to consider mobile games an ideal medium to consumer engagement. These games have also become one of the most lucrative sectors of the game industry.